5 Headline Tools You’ll Definitely Want to Use

Eye-catching-headlines

Science and technology work together in this modern society to make life easier for all of us. Scheduling, shopping, driving, ordering a pizza—there’s literally an app for nearly everything we want to accomplish!

A little over two years ago, I wrote a piece on algorithms designed to do the job of a content writer. Science and technology working together to write sports recaps and the next great (debatable) American novel. Truthfully, though, how much creativity is science capable of?  Continue Reading »

Five CES Gadgets for Tech Maniacs

A bonanza of products and services, the 2016 Consumer Electronics Show (CES) saw its largest show floor in its 40-year history. Sprawling across 2.4 million square feet of exhibits in Las Vegas, Nevada, over 3,600 companies flaunted consumer technology hardware, content, technology delivery systems and more during the first week of January.

Yes, there were the absurd, like Grillbot, a robotic cleaner for your grill, and PitPat, the wearable activity tracker for your pooch, as well as the monotonous (drones, “hoverboards” and VRs). But there were some stellar innovations that spoke to the human-centered integration of technology into our daily lives. Here are five:

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Top Brain Juice Blog Posts of 2015

As 2015 draws to a close, it’s time for the obligatory “best of” wrap-up. So, without further ado, I bring you the top blog posts on Brain Juice for 2015—as ranked by views.

However, as I write this, I realize that perhaps we should highlight the bottom five to bring posts to your attention that you may have missed. Nonetheless here are five posts, and they just might be the best-of-the-best.

Announcing the #Gumbo4Good Challenge

Gumbo4Good Newspaper and CoffeePrior to our annual Gumbo & Mistletoe party, we announced a #Gumbo4Good challenge. Readers were asked to put an ampersand (&) between two things that were better together and snap a photo, then share it with ADG via social media. Be it silly, serious or sentimental—we wanted to see what combinations you felt were best together. 

Check out all the entries on Instagram. And, if you’re so inclined, feel free to add yours.

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Star Wars: Our Contribution to the Madness

Star Wars

I recently glanced up from my diligent strategizing of strategies to see Project Manager Sam with some kind of goggle thing on his face staring up into space mumbling awe-filled “wows” and “oohs” and generally giving off some kind of kid-in-a-candy-store vibe. When he was done (none of us recall how long this went on), I was able to ascertain that yes, this was Star Wars related and worthy of sharing. To add our voice to the collective din of musings and mysteries revolving around the new Star Wars film, I give you this interview you with in-house super fan, Sam Branchaw.

Sam BranchawHow is Disney/Lucasfilm appealing to nerddom in its marketing of the new Star Wars movie?
Quite frankly, through complete market inundation. You want a teaser for your teaser trailer? Check. You want to pilot an X-Wing on Google Maps? Check. You want your life-sized First Order Stormtrooper action figure? Check. If you can think of it, it has been branded. And if we know anything about nerd culture, it’s that it is obsessive. Pick your sci-fi or fantasy icon, (Star Trek, Doctor Who, Dungeons & Dragons, etc.) and it has been marketed in every conceivable realm and branded onto every possible piece of merchandise. With Star Wars, that has been ramped up to an absurd level, and the nerds are loving it. Continue Reading »

Announcing the #Gumbo4Good Challenge

Gumbo4Good

Snap & Tag: Show us what “togetherness” means to you!

Between now and December 4th, snap a pic with an ampersand (&) between two things that are better together, and share it with ADG via social media. Be it silly, serious, or sentimental—we want to see what combinations you feel are best together.

How do I enter?

1. You’ll need an ampersand—so find one, make one, or print one (Click here, or below to download a set you can print and cut out on your own via PDF). Continue Reading »

We are Back to the Future

Back to the future 2The future has arrived.

Today is October 21, 2015, the day Doc Brown, Marty McFly, and Jennifer Parker traveled to the future in their DeLorean time machine in Back to the Future II. Back in the day, my friends and I would spend afternoons debating the physics of hoverboards, the potential of personal cold fusion power, and the fantasy of flying cars. I know I was convinced the hoverboards in the movie were real, but weren’t being sold because of Consumer Products Safety Commission concerns (unfortunately, that wasn’t true).

Now that we have arrived in the future envisioned in 1989, it begs the question – what have we achieved in 30 years?

Thankfully, we aren’t the only ones asking this question. In fact, dozens of respected publications have published exhaustive lists, so let’s take a look at a few highlights culled from places like Scientific American, the BBC, and our own crack research team (thank you, Marissa our intern). Continue Reading »

Why Cheap VR Goggles are a Really Big Deal (w/ 3 Examples)

We recently got our paws on a few pairs of super affordable virtual reality headsets, a fairly new “technology” with extraordinary possibilities. Coming in at less than the cost of a new dress shirt from Kohl’s, it’s a marriage between uber-affordability and pure innovation. Most of these next-gen VR goggles are constructed out of cardboard, a little Velcro and adhesive, and two convex lenses to round it all out. The big trick is that the techno-magic happens in your mobile device via app instead of living in the goggle device itself. It’s a game-changer—keep reading.

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You’re Invited: Content Marketing for Employee Engagement / Oct 29th

content marketing workshop

Do you know what’s great about 2015? It’s the year that HR and Marketing are weaving their goals and strategies together like never before. From policies and programs to performance management and Pinterest, the great blurring is upon us as it all blends together in the context of organizational communications.

On the 29th of this month ADG will be partnering with our friends at Davis, Agnor, Rapaport, and Skalny LLC to shed light on the intersection of employee engagement and content-driven communications to help leaders develop and execute sound internal communications that get heard by their employees. Continue Reading »

Top 10 Tuesday: Swinging 60s Design Inspiration

I love 60s design and the mid-century modern movement. The minimalist nature of the design, the bright colors, the ingenuity in advertising. I’m a Danish modern furniture and stone-glazed pottery addict; finding vintage mod clothing at affordable prices makes me happier than snuggling with puppies.

So, you can imagine how thrilled I was upon viewing The Man from U.N.C.L.E this past weekend. I sat and watched in childlike wonder at the cars…the fashion…the aesthetic…the interior design. And don’t get me started on the soundtrack. Oh. My. Goodness.

So, to honor my love and affection for the swinging 60s, here are some fabulous Pinterest pins I discovered while stalking my favorite mid-century designs. Continue Reading »

Warby Parker: A (Glasses) Case Study

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“Every idea starts with a problem. Ours was simple: glasses are too expensive.” -Warby Parker, Our Story

With nearly 65% of the adult U.S. population using eyeglasses to correct their vision, it should come as no surprise that the glasses industry in America is a $28 billion market. The average cost of a pair of frames is $130 and adding lenses increases the price by a least $50 and upwards of $300, depending on the state of your vision.

For decades, the market was controlled by brick-and-mortar stores that carried generic and designer frames at high prices. However, in 2005 all of that changed when the first online eyeglasses shop hit the Internet. It would take a few years for the trend to start, but it soon became apparent that shopping online for eyeglasses was going to give the brick-and-mortar shops a run for their money. Continue Reading »

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.