EXCLUSIVE! The (Comic) Neue Kid on the Block

2014-04-07-comic-neue-800x825

If Comic Sans went on Atkins and dropped 45 pounds, he’d look a heck of a lot like Comic Neue, the new (no pun intended…I think) font from Australian graphic designer Craig Royzinski. After a handful of poorly constructed font jokes and a misunderstanding regarding the term typeface (not an insult, I promise), Comic Neue agreed to sit down and chat with me for a few minutes.

Continue Reading »

Humanology: How Technology Makes Us More Human

If you stop by ADG make sure you take a look at our new 3D lobby installation called “Humanology.” You can’t miss it for a number of reasons, including the fact that iPads and mobile devices are popping off it in 3D. “How does technology make us more human?” That’s the question behind this installation which includes a number of examples such as apps, products, and social media tools. Here are a few examples below, stop by to check it out!

iSPHERE  •  Red Laser  •  Life Shirt  •  REPPS

humanology-5

Continue Reading »

Be True to Your School: ADG Helps Bowie State University Be Heard

Not too long ago, ADG Creative paired up with Bowie State University to produce a compelling set of student recruitment videos. BSU, the oldest Historically Black College/University in Maryland, wanted to change a false perception about their university – chiefly, the idea that their promise of an accessible education must imply a decreased quality of experience.

Traditionally, public perception equates lower cost with lower quality; this isn’t true, but changing public perception can be tricky. That’s where the student recruitment video comes into play. Its development would promote awareness of the new BSU brand, encourage student enrollment, and show BSU as an accessible and supportive higher-education environment where tomorrow’s leaders are nurtured to exceed their own expectations today. Continue Reading »

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.