Color Me Intrigued: Branding & Color Psychology

psychology_of_-color

“Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways. ” —Oscar Wilde

The human brain is a very funny organ. Weighing in at a solid eight pounds, it’s basically a a compact laptop with a million USB ports and unlimited connectivity sitting within our skulls. We’re probably all very lucky, then, that it only ever operates at 10% power. Imagine the fuse that mass of wires would blow if they all started working at the same time!

Actually, don’t imagine that. It would be horrible. And the plot of the movie “Lucy.” Continue Reading »

Are You Ready for When Millennials Take Over?

According to a recent Super Important Research Study,* most of the content on the internet is basically conjecture regarding the likes, dislikes, preferences and work habits of Millennials (see chart below).

Statistics on millennials

This is not at all surprising but given the sheer volume of speculation about all things Millennial, so how do you cut through the billions of articles and statistics and simply figure out what changes to make in your organization to allow for another generation to flourish? Continue Reading »

What Nuclear Fission Taught Me About Target Audiences

ion beam particle atom physics science

A number of years ago, I toured a commercial nuclear power plant with some colleagues. We spent the entire day touring the plant with nuclear engineers, seeing firsthand how a nuclear reactor splits uranium to create heat to boil water to create steam to turn a turbine which generates electricity. At the end of the tour, as we were standing over the pool of water that contained fuel rods, the tour guides asked if there were any additional questions. I said, “All of this, just to boil water.”

That received some quick, defensive statements from the engineers. It wasn’t meant to minimize the science and engineering behind nuclear reactors. But it underscored the point that sometimes you can boil down (pun intended) what you need to say to simple statements. In fact, sometimes your audience demands it. Continue Reading »

Trending: From Cardboard to Legos

Project Soli

Google has released information on a new gesture-based controller that uses radar on a chip to detect, interpret, and act on hand gestures made near an object.  They demonstrate setting a watch or adjusting the volume on a radio without ever touch it.  An impressive advancement.  Assuming it has applications beyond just people who don’t want to go those extra 6 inches to actually touch their watch or radio, what transformative applications do you see? Continue Reading »

Three Ways Action Films are Art

Action movies have been crowd-pleasers for a long time, drawing in massive crowds since the beginnings of cinema as a form of mass media – even in the silent era of film…

…maybe ESPECIALLY in the silent era…

…when the experience of cinema leaned even more heavily on the visual than it does today. Film has shown that it is uniquely suited to expressing action to thrill audiences. When one takes the time to look into the century-long history of action sequences, just like with any other art form: there are derivations, enhancements, homages, and remixes to be found.

…It’ll be back.

But, in spite of these qualities Action Cinema shares with fresco painting, opera, and pottery, these films have long been considered in-artful, to the extent that people write off any criticism or commentary of them as over-analysis or “missing the point.” Continue Reading »

Trending this Week: Minority Report UI, Star Wars, Avengers

This week’s trending post is inadvertently movie-themed. Enjoy.

The Drone that Follows You (and you are cool with that)
So, the Lily drone was announced today and, in case you are wondering what to get me for Christmas, look no further.  Pre-order now and it is 50% off – that is like you making $500 (well, kind of). Seriously, there is a lot of impressive technology here and the potential for some incredible footage.  Who needs Warren Miller when you have Lily. Narcissistic skiers – your day has come. GoPro is so 2014.


Continue Reading »

Today I Learned About Raspberry Pi

raspberry-logo

That’s Raspberry Pi without an ‘e.’ Note: you can’t eat it.

I had a Cafe chat with our developer Jack, who has his own Raspberry Pi sitting at his desk, to find out what the heck it is, and more importantly, what ADG uses it for. He described it as a “credit-card sized computer” (which seems to be a pretty common way to describe it). It runs on an SD card (like the memory card you put in your camera) and can fit in your pocket.

So, I asked, what is it used for? Continue Reading »

On Writing: 5 Tips to Master the Art of Showing

writing

“Don’t tell me the moon is shining; show me the glint of light on broken glass.” -Anton Chekhov

In my house, every flat (and, if we’re being honest, some not-so-flat) surface owns a pile of books. Maybe two…maybe three…sometimes four or five or six different books (yes, I know I have a problem). What I’ve come to recognize through my voracious appetite for reading, though, is that the books I love most are often those where the world within becomes tangible as I turn the pages.

How does an author do that, create a world you can see in your head just by writing words on a page? Sometimes it’s as simple as changing out “Margot felt scared” for the sentence “Margot’s heart thudded against her ribs and she gasped for air.”

It’s the difference between telling and showing, and it can take a long time for writers to master the art of the latter. So for those of us still getting the hang of it, here are five tips to help us work toward Jedi-knight status. Continue Reading »

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.