The Company Kitchen: Kind of a Big Deal

It’s been said that food has a way of bringing people together.

Whether it’s a birthday party or a Thanksgiving throwdown, you can easily picture everyone gathered around a kitchen or dining room table, chit-chatting away. Our natural way of socializing around food is obvious in our personal lives, so why not include it in our professional lives as well?

Introducing the ‘Company Kitchen.’ The Company Kitchen is more than just a tiny break room with a coffee machine and a fridge. The CK is the center of the company’s culture, the heartbeat of your space, designed to draw all types of folks together for both casual run-ins and planned meetings. While the company breakroom is nothing new, a full-scale kitchen/pub/cafe is kind of a big deal. And it’s something we take seriously.
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Taste Club: Wine Making 101

Last night, ADG’s Senior Recruiter, Lauri, introduced us to her dad, Tony Bianco, who came in to ADG to lead a Taste Club about winemaking. There’s a lot that goes into making your own wine, but if anyone knows how to do it, it’s Tony B, and he was the perfect man for our vino crash course. Turns out anyone can make wine, but it takes a lot to do it right. We covered grape sourcing, crushing (no, you don’t use your feet), testing, filtering, aging and bottling from start to finish.  We learned how to test your wine’s legs, what a carboy is, the right and wrong way to hold a glass and one of us even took home the grand prize, a Sharper Image rechargeable wine preservation system (congrats Mary!). All in all it was a great night with lots of learning, plenty of wine, and a healthy dose of good company.

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Top 10 Tuesday: Best Fall Foliage Drives

“The time of the falling leaves has come again. Once more in our morning walk we tread upon carpets of gold and crimson, of brown and bronze, woven by the winds or the rains out of these delicate textures while we slept.” – John Burroughs

I’m an autumn girl, through and through, with a distinct bias towards the very northern part of the northeast (23 years in a place will do that to you). My love of fall is why I’ve compiled a list of the 10 best places to drive through in search of gorgeous foliage. Gas up the car, pack a picnic lunch (and a sweater or two), and head off into the fleeting beauty that only Mother Nature can provide.

A Note on Colors: The Northeast is a vibrant mix of deciduous and evergreen trees, which create the widest range of colors in the autumn (maples, beeches, birches, and oaks). The further west you go, the fewer variations in trees you get; therefore, Colorado glows a golden yellow in the fall (aspens) while Oregon and Washington lean towards reds and oranges (big-leaf maples, cottonwoods, and Oregon ash).  Continue Reading »

Trending this Week: More Than Just #iPhone6

This week we go beyond the iPhone launch and take a look at coffee, Adobe Photoshop, and the story of the son of a terrorist.

If iPhone6 was a Movie
With the launch of the new iPhone today, it would be an understatement to say that topic is. While I was tempted to completely avoid any mention of iPhones in today’s post, this is a clever video envisioning what a movie trailer for an iPhone6 would look like if the iPhone6 was a movie. It’s worth the less than 2 minutes of your time. Continue Reading »

Good Karma Friday: Food Recovery Network

DSAwards_2013SemiFinalists_NYC_CropEvery Friday (unless we’re crazy busy) we feature people, brands and organizations we really, really like. They might be clients, they might not, but all deserve to be heard.

Let’s talk about something everyone can relate to (and probably get excited about): food! Think about how much time we spend preparing meals, gathering at restaurants with friends and enjoying family time at holiday meals. We practically idolize eating. But a lot of times, we get so caught up in the social experience of dining that we don’t think about what happens with the food we don’t eat, which usually gets tossed away without a blink of the eye. Now let’s talk about another great thing we can do with food: donate it to people who don’t have much to eat. That’s what the Food Recovery Network does every week, and so far the college campus-based organization has donated more than 400,000 pounds of food that would have otherwise been wasted. Continue Reading »

Apple News: From a Designer’s Perspective

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After much anticipation from Apple fans and techies of the world, Apple finally revealed the latest iPhone and its new Apple Watch yesterday at the Apple Live Keynote in Cupertino, Ca. While the rest of us catch up on all the specs of the new iGadgets announced, one of our designers, Michelle has already critiqued the products from her design-savvy point of view. Below is my interview with her. (Click here for a developer’s opinion).
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Top 10 Tuesday: Microsoft Word Hacks

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Admit it. You’ve threatened your Mac or PC with bodily harm because of some inane glitch in its Microsoft Word program. I know I have. I often walk away from encounters with Word like someone walking away from a bar fight – battered, bruised, limping, and, more often than not, the one who lost.

Not anymore, though! Scouring the Internet gave me the great idea for ten hacks to make Microsoft Word work for YOU, instead of the other way around. However, keep in mind that most of these are PC specific. I’ve included links to Mac tips and tricks, though, at the end.
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How to Make Sure You Become Obsolete

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Remember disposable cameras? You know, those $20 film cameras that came wrapped in impossible plastic, good for use at exactly one event for people who either never take pictures or only attend one picture-worthy event a year? There’s a reason no one still uses disposable cameras, just like no one owns a black and white TV anymore. They’re obsolete. Outdated. Technically irrelevant next to today’s digital cameras and high-pixel smartphone lenses (unless you enjoy obsolete technology in some kind of Hipster-esque ironic way).

Companies that invested all their energies into disposable cameras, floppy disks, or some other faded technology of the past are no longer with us. They’ve gone under, flopped, fizzled. But how many brands out there are doing the same thing when it comes to marketing? What are the parallels that we see with brands who have not made the strategic decisions to keep relevant in the market? Below is a how-to list of how your brand can become obsolete:
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About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.