Making Connections on the Gateway and Beyond: BTS at the Gateway Talent Fair and Food Truck Roundup

One word comes to mind when thinking of last week’s Gateway Talent Fair 2.0 and Food Truck Roundup: Success.

Actually, maybe two: Huge success.

This year’s Gateway Talent and Food Truck event featured 26 companies from the Intelligence Community and beyond, three local food trucks, and live music. The turnout was great, the weather held out, and no one left hungry.

Continue Reading »

Three Unexpected Trends in Social Media Marketing

social-media-marketing

The world of social media marketing is an unpredictable place. Who would have guessed that Snapchat would take the world by storm, becoming the next big market for businesses to break into? Who could have predicted the new Facebook algorithm that has turned so many marketers on their heads?

In the name of the unpredictable, here are three myth-busting facts that could change the game for social media marketers.

Continue Reading »

Emergency Response in a Connected Age

emergency response

What’s the first thing you would do in an emergency?

For most people, they’d grab a phone. They’d call 911, text a loved one, or log in to social media to alert others of the situation and their condition. This automatic response—to reach for a mobile device in the face of a crisis—wasn’t even on the horizon a few decades ago. Now, we’re more connected than ever.

Continue Reading »

Can You Make Something Go Viral? All Your Questions Answered (Sort Of).

We welcomed a new Creative to our team this summer: Morgan Haddaway signed on as an intern with us and, in between taking pics of our ice cream deliveries and researching Blaise Pascal quotes, she’s been tackling a pretty substantial research project on all things viral. I decided to get some of these great nuggets out to the interwebs via the following Q/A. Enjoy!

Continue Reading »

Bring Your Kids to Work Day 2016: The Saga Continues

Kids-at-Work

We’ve spent a few weeks reflecting upon 2016’s Bring Your Kids to Work Day. A day filled with munchkins (both the human, adolescent kind, and the tasty powdered morsels provided by Dunkin’ Donuts), the Gateway’s finest adult supervision, and ADG’s in-house production crew, we embarked upon the day with light stretching, caffeine and a team huddle before ADG Creative’s youngest recruits descended upon the small conference room in their glittered headbands and Velcro shoes ready to rumble.

Continue Reading »

Mindfulness vs. VR: Can There be Only One?

Oculus_Rift

Unless you’re living under a rock, you’ve witnessed first-hand the infatuation the world has had with virtual reality headset Oculus Rift since it was officially released in March. The first round of pre-orders sold out immediately and now the estimated ship date if you order one today is August. That’s three months from now.

Amidst all the speculation and critiques, I wanted to get to the heart of what Oculus Rift – and virtual reality as a whole – is really all about by running it through media theory legend Marshall McLuhan’s tetrad of media effects. You may be surprised – and even a little disturbed – by what I discovered.  Continue Reading »

SPARK 2016 | ADG’s Design Team Summit

Spark_logo_2color-470x202

Our production floor was eerily quiet a couple Thursdays ago. No printers were humming, X-Acto knives were tucked away in drawers, and computer screens were black.

A daylong sabbatical, Designers withdrew from their computer desk chair thrones (and in Sarah’s case, her exercise ball) to convene offsite for SPARK, the 2016 Design Team Summit for a day of design inspiration to reignite their creative spark. Leading the troop on this day of workshops, discussions, and presentations was Studio Director, Maribel Costa and Creative Directors, Linda Rochelle, Mary Wilcox, and Todd Fidelman.

Continue Reading »

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.