Top 10 Tuesday: Swinging 60s Design Inspiration

I love 60s design and the mid-century modern movement. The minimalist nature of the design, the bright colors, the ingenuity in advertising. I’m a Danish modern furniture and stone-glazed pottery addict; finding vintage mod clothing at affordable prices makes me happier than snuggling with puppies.

So, you can imagine how thrilled I was upon viewing The Man from U.N.C.L.E this past weekend. I sat and watched in childlike wonder at the cars…the fashion…the aesthetic…the interior design. And don’t get me started on the soundtrack. Oh. My. Goodness.

So, to honor my love and affection for the swinging 60s, here are some fabulous Pinterest pins I discovered while stalking my favorite mid-century designs. Continue Reading »

Warby Parker: A (Glasses) Case Study


“Every idea starts with a problem. Ours was simple: glasses are too expensive.” -Warby Parker, Our Story

With nearly 65% of the adult U.S. population using eyeglasses to correct their vision, it should come as no surprise that the glasses industry in America is a $28 billion market. The average cost of a pair of frames is $130 and adding lenses increases the price by a least $50 and upwards of $300, depending on the state of your vision.

For decades, the market was controlled by brick-and-mortar stores that carried generic and designer frames at high prices. However, in 2005 all of that changed when the first online eyeglasses shop hit the Internet. It would take a few years for the trend to start, but it soon became apparent that shopping online for eyeglasses was going to give the brick-and-mortar shops a run for their money. Continue Reading »

Best Planning Tool for Content Marketing


When you sit down to start planning your content marketing strategy, you set your goals, objectives, messaging, and measurements. You figure out content buckets, team members, schedules, etc. You quickly realize there are a lot of spinning plates, so you need a way to manage all of them.

Where to start?

A vital tool in your content marketing toolbox is the editorial calendar. In fact, it’s been used by content providers for decades, if not centuries. It keeps you on track and provides a high-level view of your content strategy execution. It isn’t set in stone, but instead helps you balance content, match content to business goals, find holes, and plan resources. Continue Reading »

Top 10 Tuesday: Beautiful Words Worth Using

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I am a word nerd, a logophile, a (sometimes) Scrabble champion. I make my living writing words and spend my free time writing more words. I literally live a life made possible by words.

There are scholars out there who rank the most beautiful words based on their pronouncements and the way our ears perceive them. Buzzfeed asked Twitter users to share some of their favorite beautiful words and the list of 32 is, as you’d expect, gorgeous. I’m sharing a handful of them here in the hopes you’ll go off and use them or find others you enjoy nearly as much. Continue Reading »

Get Ready for the Columbia Gateway Dr. Talent Fair & Food Truck Roundup

ADG_Talent-Fair_flyer_AttendThis September, ADG will be hosting the first ever Columbia Gateway Drive Talent Fair and Food Truck Roundup in its office parking lot at 7151 Columbia Gateway Drive (next to Bay Bank). Complete with live music and lunch options from local food trucks, this event will surely be the talk of the Gateway this fall. We hear the Colonel himself may even make an appearance…
Continue Reading »

Color Me Intrigued: Branding & Color Psychology


“Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways. ” —Oscar Wilde

The human brain is a very funny organ. Weighing in at a solid eight pounds, it’s basically a a compact laptop with a million USB ports and unlimited connectivity sitting within our skulls. We’re probably all very lucky, then, that it only ever operates at 10% power. Imagine the fuse that mass of wires would blow if they all started working at the same time!

Actually, don’t imagine that. It would be horrible. And the plot of the movie “Lucy.” Continue Reading »

Are You Ready for When Millennials Take Over?

According to a recent Super Important Research Study,* most of the content on the internet is basically conjecture regarding the likes, dislikes, preferences and work habits of Millennials (see chart below).

Statistics on millennials

This is not at all surprising but given the sheer volume of speculation about all things Millennial, so how do you cut through the billions of articles and statistics and simply figure out what changes to make in your organization to allow for another generation to flourish? Continue Reading »

What Nuclear Fission Taught Me About Target Audiences

ion beam particle atom physics science

A number of years ago, I toured a commercial nuclear power plant with some colleagues. We spent the entire day touring the plant with nuclear engineers, seeing firsthand how a nuclear reactor splits uranium to create heat to boil water to create steam to turn a turbine which generates electricity. At the end of the tour, as we were standing over the pool of water that contained fuel rods, the tour guides asked if there were any additional questions. I said, “All of this, just to boil water.”

That received some quick, defensive statements from the engineers. It wasn’t meant to minimize the science and engineering behind nuclear reactors. But it underscored the point that sometimes you can boil down (pun intended) what you need to say to simple statements. In fact, sometimes your audience demands it. Continue Reading »

Trending: From Cardboard to Legos

Project Soli

Google has released information on a new gesture-based controller that uses radar on a chip to detect, interpret, and act on hand gestures made near an object.  They demonstrate setting a watch or adjusting the volume on a radio without ever touch it.  An impressive advancement.  Assuming it has applications beyond just people who don’t want to go those extra 6 inches to actually touch their watch or radio, what transformative applications do you see? Continue Reading »

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.