Emergency Response in a Connected Age

emergency response

What’s the first thing you would do in an emergency?

For most people, they’d grab a phone. They’d call 911, text a loved one, or log in to social media to alert others of the situation and their condition. This automatic response—to reach for a mobile device in the face of a crisis—wasn’t even on the horizon a few decades ago. Now, we’re more connected than ever.

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Can You Make Something Go Viral? All Your Questions Answered (Sort Of).

We welcomed a new Creative to our team this summer: Morgan Haddaway signed on as an intern with us and, in between taking pics of our ice cream deliveries and researching Blaise Pascal quotes, she’s been tackling a pretty substantial research project on all things viral. I decided to get some of these great nuggets out to the interwebs via the following Q/A. Enjoy!

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Bring Your Kids to Work Day 2016: The Saga Continues

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We’ve spent a few weeks reflecting upon 2016’s Bring Your Kids to Work Day. A day filled with munchkins (both the human, adolescent kind, and the tasty powdered morsels provided by Dunkin’ Donuts), the Gateway’s finest adult supervision, and ADG’s in-house production crew, we embarked upon the day with light stretching, caffeine and a team huddle before ADG Creative’s youngest recruits descended upon the small conference room in their glittered headbands and Velcro shoes ready to rumble.

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Mindfulness vs. VR: Can There be Only One?

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Unless you’re living under a rock, you’ve witnessed first-hand the infatuation the world has had with virtual reality headset Oculus Rift since it was officially released in March. The first round of pre-orders sold out immediately and now the estimated ship date if you order one today is August. That’s three months from now.

Amidst all the speculation and critiques, I wanted to get to the heart of what Oculus Rift – and virtual reality as a whole – is really all about by running it through media theory legend Marshall McLuhan’s tetrad of media effects. You may be surprised – and even a little disturbed – by what I discovered.  Continue Reading »

SPARK 2016 | ADG’s Design Team Summit

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Our production floor was eerily quiet a couple Thursdays ago. No printers were humming, X-Acto knives were tucked away in drawers, and computer screens were black.

A daylong sabbatical, Designers withdrew from their computer desk chair thrones (and in Sarah’s case, her exercise ball) to convene offsite for SPARK, the 2016 Design Team Summit for a day of design inspiration to reignite their creative spark. Leading the troop on this day of workshops, discussions, and presentations was Studio Director, Maribel Costa and Creative Directors, Linda Rochelle, Mary Wilcox, and Todd Fidelman.

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Ignite, Briefly

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When it came time for ADG’s Chief Creative Officer Jeff Antkowiak to speak at the third annual Ignite Howard County, he chose the topic of brevity. So I’ll keep this brief.

In short, Ignite brings together a series of speakers who each touch on a topic of their choice for just five minutes, using 20 slides that auto-advance every 15 seconds. Talk about brief.

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Hip Spoofs

Hipsters seem to be the target of ridicule du jour. adg_hipster_logo

Perhaps it is because they make it just so easy to poke fun. I mean, really easy. In case you aren’t familiar with hipsters, this quote from Time magazine’s Brief History of Hipsters pretty much sums it up:

Hipsters are the friends who sneer when you cop to liking Coldplay. They’re the people who wear T-shirts silk-screened with quotes from movies you’ve never heard of and the only ones in America who still think Pabst Blue Ribbon is a good beer. They sport cowboy hats and berets and think Kanye West stole their sunglasses. Everything about them is exactingly constructed to give off the vibe that they just don’t care.

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Building Community on Columbia Gateway Drive: The Saga Continues

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For those unfamiliar with the origin of Col Gateway, let’s first take a drive—a drive along Route 175 near the Interstate 95 junction. Unless a Howard County resident, or a frequent commuter, one might mistake the abbreviation of a few particular signs. Positioned along grassy knolls, the signs read: “Col Gateway Dr.” A common abridging for the military ranking of “Colonel,” this here is a curtailing for “Columbia.” It took some time, but the “wouldn’t it be funny if…” soon turned into a tangible character, a Twitter campaign, and eventually a viral video and feature in the Baltimore Sun.

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Meet the Latest Addition to ADG’s Content Team, Alex Ludka

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Extra, extra: ADG’s content team has expanded! Alex Ludka joins us as Content Strategist, so there’s even more wordsmithing and slinging to be had by the content team in the future. Learn a little more about her and how she fits in by reading an interview with her below. And stay tuned – you can expect to see a lot more content from this one.

How did you end up as a Content Strategist at ADG?
I’ve loved to write my entire life. So much so that when I was little, I almost missed seeing the Grand Canyon on a family cross-country road trip because I would have preferred to stay in the car to work on whatever short story I was writing at the time (Thanks, Dad, for refusing to let me miss it). Continue Reading »

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.