ADG Hosts Ravens Marketing Team for #BmoreDW14

Jaws dropped, beer drinkers paused mid-sip and lines began to form once word got out that three Super Bowl XLVII rings were in the house. Our guests of honor, the Ravens Marketing Team, were arguably the three most popular people of the evening, if not for their flashy jewelry, for their super cool jobs. They even let us try the rings on! Needless to say, it was an exciting night.

As part of AIGA Baltimore’s 2014 Design Week, ADG hosted the Ravens marketers and a swarm of Design Week-goers in our space for a presentation by Heather, Bryan and Dave from the Ravens and an evening of networking and photo ops. The trio gave us an inside look into the Ravens’ marketing and design projects and a few of their biggest campaigns over the years, including the “Play Like a Raven” campaign. After their presentation, we got some hands-on time with a few Ravens print marketing materials, including posters, media guides and the shiny season tickets that only suite-holders get to see. It’s always a good time with the AIGA, but don’t take our word for it, see for yourself below. Continue Reading »

Top 10 Tuesday: Ten Safe for Work Halloween Costumes

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I love Halloween: decorations, candy, costumes, spookiness, haunts and horrors, chills and thrills – if it’s related to Halloween, then I heart it. Here at ADG, part of our office culture involves a potluck lunch and a costume contest for Halloween. If it’s part of your office culture, too, then you may be looking for a costume that’s safe-for-work. Here’s a list of ten to get you started! Continue Reading »

Content is Your Cake; Design is Your Frosting

900x900px-LL-bbce3ba7_modulescopperminealbumsuserpics45685Crowns_webA lot has been written about content being the king to drive traffic to your website, and it is absolutely true that useful content and products are what bring repeat visitors to your site and encourage sharing. It is basic human nature – people use what they perceive as valuable to them. Maybe a site tells them how to do something, makes them laugh,  or allows them to escape into a story. Think about the websites you visit or tell others about: What brings you go back or pushes you to share them with your friends? Continue Reading »

Trending this Week: Moving Between Paper, Desktop & Mobile

This week we’ll navigate through the interaction of print, desktop and mobile experiences. Including everything from printed GIFs to rules of the web.

Seamless Interaction between Mobile and Desktop
Adobe has put together a concept video of how their suite of creative applications could interact between phones, tablets, and desktops. It’s a peek into the dream of not only seamless integration, but using each platform for what it does best. Continue Reading »

Why Content Marketing is Perfect for Associations

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What’s one of the greatest challenges that associations face?

Membership engagement.

As an association leader, your members are your priority. Without them, there is no association, no engagement, no value. This is why it’s so important to maintain consistent and interactive communication with your membership base so that they’re reminded of the value of your association and are taking advantage of all the resources and programming that’s available. Maybe I’m wrong here but I don’t think it’s enough for an association to rely on the events themselves to foster strong membership engagement. I think there’s more to it than programming, it’s about tapping into a deeper value add that generates excitement, interest and ownership.

The most effective strategy to accomplish this?  Content marketing.

For an association, being seen as an original and valuable source of information and thought leadership is a top priority, not to mention a perpetual challenge when it comes to actually producing resources internally. Finding a way to plan and publish all of the information your association has and delivering it in insightful blurbs to your members can quickly become a problem. Continue Reading »

The Case for Crowdfunding: Let’s Build a Museum

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Have you ever given a friend or family member money to help them buy a house, or invest in a business, or pay for a workshop to further their career? I’ll bet you didn’t realize it at the time, but what you were doing was participating in crowdfunding.

An innovative way to get projects off the ground and have investors feel like they’re a part of the end product, crowdfunding has become a huge industry in the last two years. By the end of 2013, it was worth over $5.1 billion worldwide and analysts project it’ll hit the $95 billion mark by next year. The popularity of sites like Kickstarter and Indiegogo make it easy for the global Internet population to fund any project, anywhere in the world. Continue Reading »

People Want Magic!

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Attention creators of products and media! People want magic!

They want benefits over specifications
How is this going to make my life easier?

Feelings over functions
I want to look stylish more than I care what time it is.

Mystical over ordinary
I want to be part of a grand story, something bigger than myself

Now go back to the thing you’re making or the project you’re working on and ask yourself:

Will the people get magic?

 

 

The Evolution of Beer: St. Boniface Style

Earlier this year, St. Boniface asked us once again to help them design their beer labels. Only this time, instead of bottles, they were cans! St. Boniface sent us a sketch of their vision for the new line of brews, and our designers went straight to work. From a design standpoint, we had to determine how much room we had in changing St. Boniface’s label branding between the first bottle we designed and the new cans. We prototyped a few designs that closely mimicked the client sketch, and we pushed a few designs a bit farther out of the box. Below is a journey of our thought process and creative visualizations as the original client sketch was transformed into the finished product. Continue Reading »

Top 10 Tuesday: Ten Cyber Security Nightmares & Threats

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“[Because] our way of life depends on critical infrastructure and the digital technology that operates it, cybersecurity is one of our country’s most important national security priorities, and we each have a role to play—cybersecurity is a shared responsibility.” -Department of Homeland Security

October is Cyber Security Awareness Month, which is designed “to engage and educate” both the government and the public on the need for positive cybersecurity endeavors across the nation. The Department of Homeland Security sponsors the initiative in cooperation with the National Cyber Security Alliance and the Multi-State Information Sharing and Analysis Center. Continue Reading »

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.