SPARK 2016 | ADG’s Design Team Summit

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Our production floor was eerily quiet a couple Thursdays ago. No printers were humming, X-Acto knives were tucked away in drawers, and computer screens were black.

A daylong sabbatical, Designers withdrew from their computer desk chair thrones (and in Sarah’s case, her exercise ball) to convene offsite for SPARK, the 2016 Design Team Summit for a day of design inspiration to reignite their creative spark. Leading the troop on this day of workshops, discussions, and presentations was Studio Director, Maribel Costa and Creative Directors, Linda Rochelle, Mary Wilcox, and Todd Fidelman.

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Ignite, Briefly

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When it came time for ADG’s Chief Creative Officer Jeff Antkowiak to speak at the third annual Ignite Howard County, he chose the topic of brevity. So I’ll keep this brief.

In short, Ignite brings together a series of speakers who each touch on a topic of their choice for just five minutes, using 20 slides that auto-advance every 15 seconds. Talk about brief.

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Hip Spoofs

Hipsters seem to be the target of ridicule du jour. adg_hipster_logo

Perhaps it is because they make it just so easy to poke fun. I mean, really easy. In case you aren’t familiar with hipsters, this quote from Time magazine’s Brief History of Hipsters pretty much sums it up:

Hipsters are the friends who sneer when you cop to liking Coldplay. They’re the people who wear T-shirts silk-screened with quotes from movies you’ve never heard of and the only ones in America who still think Pabst Blue Ribbon is a good beer. They sport cowboy hats and berets and think Kanye West stole their sunglasses. Everything about them is exactingly constructed to give off the vibe that they just don’t care.

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Building Community on Columbia Gateway Drive: The Saga Continues

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For those unfamiliar with the origin of Col Gateway, let’s first take a drive—a drive along Route 175 near the Interstate 95 junction. Unless a Howard County resident, or a frequent commuter, one might mistake the abbreviation of a few particular signs. Positioned along grassy knolls, the signs read: “Col Gateway Dr.” A common abridging for the military ranking of “Colonel,” this here is a curtailing for “Columbia.” It took some time, but the “wouldn’t it be funny if…” soon turned into a tangible character, a Twitter campaign, and eventually a viral video and feature in the Baltimore Sun.

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Meet the Latest Addition to ADG’s Content Team, Alex Ludka

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Extra, extra: ADG’s content team has expanded! Alex Ludka joins us as Content Strategist, so there’s even more wordsmithing and slinging to be had by the content team in the future. Learn a little more about her and how she fits in by reading an interview with her below. And stay tuned – you can expect to see a lot more content from this one.

How did you end up as a Content Strategist at ADG?
I’ve loved to write my entire life. So much so that when I was little, I almost missed seeing the Grand Canyon on a family cross-country road trip because I would have preferred to stay in the car to work on whatever short story I was writing at the time (Thanks, Dad, for refusing to let me miss it). Continue Reading »

ADG and the ADDY Triple Crown: Together for Good (Again)

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To our friends, clients, and colleagues,

Another year of “ADDY Fever” has come and gone in the Baltimore Advertising community, and – as always – the event was filled with Bawl’mer allure, “hon-hair,” and Bergers Cookies (if you’re not from here, you wouldn’t get it). This year’s theme spoke loud and clear that pride for our beloved city is stronger than ever, and it shone brightly for all attendees at the Baltimore Museum of Industry! Continue Reading »

5 Headline Tools You’ll Definitely Want to Use

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Science and technology work together in this modern society to make life easier for all of us. Scheduling, shopping, driving, ordering a pizza—there’s literally an app for nearly everything we want to accomplish!

A little over two years ago, I wrote a piece on algorithms designed to do the job of a content writer. Science and technology working together to write sports recaps and the next great (debatable) American novel. Truthfully, though, how much creativity is science capable of?  Continue Reading »

Five CES Gadgets for Tech Maniacs

A bonanza of products and services, the 2016 Consumer Electronics Show (CES) saw its largest show floor in its 40-year history. Sprawling across 2.4 million square feet of exhibits in Las Vegas, Nevada, over 3,600 companies flaunted consumer technology hardware, content, technology delivery systems and more during the first week of January.

Yes, there were the absurd, like Grillbot, a robotic cleaner for your grill, and PitPat, the wearable activity tracker for your pooch, as well as the monotonous (drones, “hoverboards” and VRs). But there were some stellar innovations that spoke to the human-centered integration of technology into our daily lives. Here are five:

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Top Brain Juice Blog Posts of 2015

As 2015 draws to a close, it’s time for the obligatory “best of” wrap-up. So, without further ado, I bring you the top blog posts on Brain Juice for 2015—as ranked by views.

However, as I write this, I realize that perhaps we should highlight the bottom five to bring posts to your attention that you may have missed. Nonetheless here are five posts, and they just might be the best-of-the-best.

Announcing the #Gumbo4Good Challenge

Gumbo4Good Newspaper and CoffeePrior to our annual Gumbo & Mistletoe party, we announced a #Gumbo4Good challenge. Readers were asked to put an ampersand (&) between two things that were better together and snap a photo, then share it with ADG via social media. Be it silly, serious or sentimental—we wanted to see what combinations you felt were best together. 

Check out all the entries on Instagram. And, if you’re so inclined, feel free to add yours.

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About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.