Trending This Week: A Creative Thanksgiving to All

And to all a happily full night. As Thanksgiving rounds the corner and the holiday season unfolds, we’ve gathered some trending pieces of the Internet for you to enjoy with your pie. Starting with this video:

 

A vision of how van Gogh would plate Thanksgiving dinner

Thanksgiving Served by Famous Artists
Looking for a little artistic inspiration for your Thanksgiving dinner display? Check out this site – someone has envisioned how famous artists would tastefully arrange your feastings on your plate. Check out everyone from Jackson Pollack to Vincent van Gogh.

Hot Dog Turkey
If these artistic options are a little too high-brow for you, dry turkey breast doesn’t make your mouth water, or you forgot to start defrosting the turkey three days out, no worries. Learn how to make a Thanksgiving turkey from hot dogs. Yeah, you heard me. You know there are turkeys trotting around right now singing, “Oh, I wish I were an Oscar Mayer weiner. . .

U.S. Migration Patterns Infographic
Let’s go back to where Thanksgiving started, with the arrival of the Pilgrims, an important migrant group to American history. The New York Times published an infographic of migration of people in and out of states since 1900. It shows some interesting patterns, and could also serve as some inspiration of your next infographic. How do you fit into U.S. migration patterns?  Do you live in the same state or country where you were born?

Cheeseburger wrapping paperWrapping Inspiration
Have you ever thought, “Boy, I sure wish I could wrap my gifts together to look like a cheeseburger or steaks on a cutting board?” Look no further – head over to Gift Couture and wrap your Black Friday gifts in a way that says, “I am thankful for all-American beef.”

 

From all of us here at ADG, Happy Thanksgiving.

 

 

From Gross to Good: Can Transparency Work for Brands?

McDonald’s recently launched a transparency campaign in the U.S. called, “Our Food. Your Questions,” in efforts to silence rumors about what McDonald’s uses in some of its most popular menu items (the campaign already did a run in Canada and Australia). Some might call this a pre-emptive PR strike (remember “pink slime“?) but regardless of the timing, it’s an interesting marketing case study that opens up the question of brand transparency on a rather large scale. The fast-food chain has been responding to consumers’ questions online concerning McDonald’s favorites like the McRib and the Chicken McNuggets, and has also launched a video campaign with former Mythbusters star Grant Imahara to debunk some of the myths about McDonald’s ingredients and cooking processes.
Continue Reading »

Top 10 Tuesday: Cult Classic Movies & TV Shows

Sensing a theme, are you? C’mon, though – who doesn’t love a good cult classic? In no particular order, I’ve gathered together 10 of the tops, in both movies and television. Oh, and stay tuned at the end for a few bonus cult classics of the paper variety.

*Author’s Note: These are the ones I’m most familiar with, but I’m sure you’ve got a few you’d like to share. Please do so in the comments – I love learning about new cult classics!

TOP CULT CLASSIC MOVIES

1. Blade Runner

blade-runner-2-movie Continue Reading »

A Cult Classic Case Study: Twin Peaks

twin peaks logo

Sometimes, the stars align. A script finds the perfect cast and the backing to become a hit movie or television show; a manuscript from an unknown writer impresses the right people and becomes a bestseller. On the flip side of that same coin, however, are the movies and shows and books that bomb straight out the gate. And right in the middle are the cult classics, the bombs that go on to become hits in their afterlives.

There are exceptions to every rule, though, and the early 1990s television series, Twin Peaks, definitely fits the bill. Continue Reading »

Content Marketing for Public Policy

In our continuing series on content marketing for trade associations, we look at public policy and advocacy. Many trade associations engage in public policy advocacy (aka lobbying), and it is an important benefit for their members.  However, there is often a lost opportunity because content marketing is typically overlooked as part of advocacy strategy.

The good news is that volumes of content are already produced for advocacy campaigns. With some content strategy and marketing behind it, that content can be much more effective.

U.S. Green Egg Association LogoLet’s look at a fictional example: The U.S. Green Eggs Association
USGEA unites the green egg industry to promote the nutritional benefits of green eggs. However, there are some critics who are not convinced of the nutritional value of green eggs, especially when combined with ham. In fact, these critics actively work to discourage the consumption of green eggs and currently, much to USGEA’s displeasure, have the ear of policy makers. So much so, the USDA has removed green eggs from school lunches nationwide and doesn’t allow their purchase in school cafeterias.

The critics are also active on the Internet – engaging news reporters and mommy bloggers, creating a snowball affect of content shared bashing green eggs and ham. Now, when people are curious about the nutritional value of green eggs, the Internet tells them they are bad for their kids. Policy makers hear this anti-green egg chatter and start thinking they should take action.

USGEA isn’t sitting on its laurels. Scientists have published papers affirming the value of green eggs, the CEO has testified in Congress, farmers have visited their Congressmen,and they have submitted comments on regulations.

Content strategy might be the difference between winning and losing.

However, USGEA is losing the public perception battle to its critics. Scientific papers are hard to understand and the general public has no idea what Congressional actions are occurring. USGEA needs to find a way to reach the public the same way its critics have and feed the public information that explains (in layman’s terms) the scientific proof that green eggs are in fact nutritious.

What can the USGEA do about it?
The USGEA should use a content strategy roadmap to develop and execute a content strategy that leverages all of the content they are creating to amplify their message. This involves:

•  Releasing plain-language, concise versions of technical publications with accompanying multi-media (i.e. infographics, interactive websites, videos, etc.) to encourage sharing online
•  Summarizing Congressional testimony and posting online, and sending to relevant policy makers, media and bloggers
•  Ensuring all content is consistent in messaging and geared toward target audiences.

In future posts we will look are more specific strategies and tools. But, I hope you walk away from this understanding that if your association effectively implements content strategy for your advocacy, you will be leaps and bounds ahead of others. It might be the difference between winning and losing.

Your Roadmap for Content Marketing Strategy

gps-navigation-system-photo0008831Here at Brain Juice, we have explored what content marketing is and why it is a natural fit for trade associations. Now, we’re starting a series on how to implement content marketing at your trade association, starting with strategy.

To effectively implement content marketing, you must have a content strategy. It should go without saying, but we have all seen or worked at trade associations where everyone works in silos – one arm is generating government affairs materials, another is pushing out academic white papers, and another is trying to make a social media campaign go viral. The reality is we are all on the same team, working toward the same goal. A common, coordinated content marketing strategy can amplify our voice and achieve success. Continue Reading »

Trending This Week: Data Visualization and Content Marketing

Data visualization and content marketing are trendy terms, but data visualization isn’t a new concept. Visuals convey concepts remarkably well, hence the truth, “A picture is worth a thousand words.” Done well, visualizing data to tell your story can propel your content marketing efforts from being heard to being understood.

It takes effort and practice to create beautiful and useful data visualizations. Here is some inspiration to get you started.

Visualizing Migration
This is a beautiful, effective, and inspirational infographic on global migration patterns. It engages the users by allowing them to adjust the visual to zero-in on data they are interested in. Check it out – the engagement is so much more than just this visual – and get inspired to create your own.

global migration infographic

Oh, and to underscore the point that data visualization isn’t new, check out this French data visualization on global migration patterns from 1858.

Visualizing Yourself
Arguably, you know more about your career than just about anything else. So, why not visualize it as an infographic resume? For starters, it’s excellent practice for creating data visualizations. It can also force you to think of your career in terms of results. For some skill sets, it can be an effective complement to a traditional resume. This article has helpful tips on what to do and what not to do.

Software to Help You
Tableau is software for data visualization and publishing. They have a public, freely-available version complete with data sources. Download it (Mac or PC), play around, and see what you can create, or, for inspiration, check out what others have created.

London in Data
For a little more inspiration, the BBC has twelve different data maps visualizing information about London, from rent changes by neighborhood to populations of different ethnic groups.

 

The Evolution of a Cult Classic

plan-9

Cult Classic: Something, typically a movie or book, that is popular or fashionable among a particular group or section of society. –The Oxford Dictionary 

Raise your hand if you love The Rocky Horror Picture Show. How about A Clockwork Orange? Plan 9 From Outer Space? Go ahead, raise those hands – I promise no one’s judging you.

The thing that connects all these movies is that they’ve all achieved cult classic status. The term “cult classic” shouldn’t be thrown around easily, however; it’s specifically reserved for those films (or television shows or books) that may not have done well when they were first released, but have since achieved devoted fan bases and made significant profits.

So how does something become a cult classic? Continue Reading »

Top 10 Tuesday: Movember Inspiration

Ah, November. The month of pumpkin pie, Thanksgiving dinner, and facial hair.

The month of November has been called No-Shave November and Movember for years, and honestly, I was unclear of the difference between the two for awhile. It turns out, No-Shave is a little more universal and raises awareness for cancer by encouraging men and women alike not to shave all month. Movember specifically honors men’s health and encourages men to grow out their mustaches and/or beards to raise awareness for prostate cancer. For those of you participating, or for you beard enthusiasts/supporters out there, here’s a little facial hair design inspiration from the stars.

1. Mugatu

Magatu_101014_555 Continue Reading »

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.