Content is Your Cake; Design is Your Frosting

900x900px-LL-bbce3ba7_modulescopperminealbumsuserpics45685Crowns_webA lot has been written about content being the king to drive traffic to your website, and it is absolutely true that useful content and products are what bring repeat visitors to your site and encourage sharing. It is basic human nature – people use what they perceive as valuable to them. Maybe a site tells them how to do something, makes them laugh,  or allows them to escape into a story. Think about the websites you visit or tell others about: What brings you go back or pushes you to share them with your friends? Continue Reading »

Trending this Week: Moving Between Paper, Desktop & Mobile

This week we’ll navigate through the interaction of print, desktop and mobile experiences. Including everything from printed GIFs to rules of the web.

Seamless Interaction between Mobile and Desktop
Adobe has put together a concept video of how their suite of creative applications could interact between phones, tablets, and desktops. It’s a peek into the dream of not only seamless integration, but using each platform for what it does best. Continue Reading »

Why Content Marketing is Perfect for Associations


What’s one of the greatest challenges that associations face?

Membership engagement.

As an association leader, your members are your priority. Without them, there is no association, no engagement, no value. This is why it’s so important to maintain consistent and interactive communication with your membership base so that they’re reminded of the value of your association and are taking advantage of all the resources and programming that’s available. Maybe I’m wrong here but I don’t think it’s enough for an association to rely on the events themselves to foster strong membership engagement. I think there’s more to it than programming, it’s about tapping into a deeper value add that generates excitement, interest and ownership.

The most effective strategy to accomplish this?  Content marketing.

For an association, being seen as an original and valuable source of information and thought leadership is a top priority, not to mention a perpetual challenge when it comes to actually producing resources internally. Finding a way to plan and publish all of the information your association has and delivering it in insightful blurbs to your members can quickly become a problem. Continue Reading »

The Case for Crowdfunding: Let’s Build a Museum


Have you ever given a friend or family member money to help them buy a house, or invest in a business, or pay for a workshop to further their career? I’ll bet you didn’t realize it at the time, but what you were doing was participating in crowdfunding.

An innovative way to get projects off the ground and have investors feel like they’re a part of the end product, crowdfunding has become a huge industry in the last two years. By the end of 2013, it was worth over $5.1 billion worldwide and analysts project it’ll hit the $95 billion mark by next year. The popularity of sites like Kickstarter and Indiegogo make it easy for the global Internet population to fund any project, anywhere in the world. Continue Reading »

People Want Magic!

MAgic castle

Attention creators of products and media! People want magic!

They want benefits over specifications
How is this going to make my life easier?

Feelings over functions
I want to look stylish more than I care what time it is.

Mystical over ordinary
I want to be part of a grand story, something bigger than myself

Now go back to the thing you’re making or the project you’re working on and ask yourself:

Will the people get magic?



The Evolution of Beer: St. Boniface Style

Earlier this year, St. Boniface asked us once again to help them design their beer labels. Only this time, instead of bottles, they were cans! St. Boniface sent us a sketch of their vision for the new line of brews, and our designers went straight to work. From a design standpoint, we had to determine how much room we had in changing St. Boniface’s label branding between the first bottle we designed and the new cans. We prototyped a few designs that closely mimicked the client sketch, and we pushed a few designs a bit farther out of the box. Below is a journey of our thought process and creative visualizations as the original client sketch was transformed into the finished product. Continue Reading »

Top 10 Tuesday: Ten Cyber Security Nightmares & Threats


“[Because] our way of life depends on critical infrastructure and the digital technology that operates it, cybersecurity is one of our country’s most important national security priorities, and we each have a role to play—cybersecurity is a shared responsibility.” -Department of Homeland Security

October is Cyber Security Awareness Month, which is designed “to engage and educate” both the government and the public on the need for positive cybersecurity endeavors across the nation. The Department of Homeland Security sponsors the initiative in cooperation with the National Cyber Security Alliance and the Multi-State Information Sharing and Analysis Center. Continue Reading »

Good Karma Friday: HoCo Food Bank

Every Friday (unless we’re crazy busy) we feature people, brands and organizations we really, really like. They might be clients, they might not, but all deserve to be heard.

Last week, our friends at Toll Brothers, located across the street from ADG, held a food drive that benefitted the Howard County Food Bank. We were happy to support their drive and donate a few bagfuls of canned and boxed items ourselves.

The Howard County Food Bank, located off Route 108 in Columbia, is run by the Community Action Council (CAC) of Howard County. The Food Bank houses donated items in various Food Pantries around the county, in addition to providing emergency food grants to families in need. In 2013, the HoCo Food Bank served 22,000 people with more than 400,000 lbs. of food. Continue Reading »

Dear Ms. Austen: How Important is LinkedIn?

Dear Ms. AustenDear Ms. Austen,
As a small business owner, I’m a frequent Facebook user – I truly believe that it’s one of the best ways to get my brand out there and create an audience.

I recently heard, though, that the placed to be is LinkedIn. While I’m not as familiar with the site as I’d like to be, I’m definitely interested in expanding my social network and online profile.

In your opinion, how important is LinkedIn with regards to promoting my business online? Should I make the switch from Facebook or maintain both?

Drake Continue Reading »

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.