Not too long ago, ADG Creative paired up with Bowie State University to produce a compelling set of student recruitment videos. BSU, the oldest Historically Black College/University in Maryland, wanted to change a false perception about their university – chiefly, the idea that their promise of an accessible education must imply a decreased quality of experience.
Traditionally, public perception equates lower cost with lower quality; this isn’t true, but changing public perception can be tricky. That’s where the student recruitment video comes into play. Its development would promote awareness of the new BSU brand, encourage student enrollment, and show BSU as an accessible and supportive higher-education environment where tomorrow’s leaders are nurtured to exceed their own expectations today. Continue Reading »