Good Karma Friday: Earth Friendly Brands

Earth Day 2015 came and went with big brands everywhere celebrating by launching or updating their sustainability programs. Here are a few that made headlines.

The chocolate company announced the latest progress in its sustainability efforts: “Hershey has traced back its supply chain covering 94 percent of all the mills that supply its palm and palm kernel oil globally.” The company also announced it will have sourced enough certified and sustainable cocoa by 2016 to produce four of its major chocolate brands. Continue Reading »

Ignite Howard County: A Recipe for Success


Last night I had the pleasure of speaking at (and attending) HCEDA’s first-ever Ignite Howard County, a fast-paced and eclectic event aimed at bringing people together to share ideas and inspire new thinking. Consisting of 12 short presentations (5 minutes each), it was a top-notch success and here’s why:

Venue: Jailbreak was the perfect spot. Nice weather, doors open, beer flowing. You could tell people were dialed in to the event and the great space and fine drink helped solidify the atmosphere. Add a brick oven pizza truck and you’ve got a winner. Continue Reading »

Ignite a Spark & Tell a Story


If there’s one thing we writers know, it’s how to tell a story. Inspiration comes to us from all sorts of different sources – a phrase, a song title, a piece of art, a conversation on a train. There’s an art to telling a story, to captivating an audience in a few short minutes or pages. Think of the best book you ever read, the best story you ever heard – did you fall head first into it, disappear into the world the storyteller created?

Storytelling is trending at the moment, with events and collaboration opportunities popping up all around the world. Here are a few that I’ve participated in (or will participate in) and find to be valuable – both personally and professionally. Continue Reading »

ADG’s 2015 Design Team Summit: Spark

Spark_logo_2colorIn February of this year, ADG’s design team took a break from regular work day activities and came together for the inaugural Design Team summit, titled, SPARK. Led by DCS Maribel Costa and ACD’s Mary Wilcox, Linda Rochelle, and Todd Fidelman, the summit consisted of workshops, discussions, games and presentations (and of course concluded with a happy hour) that inspired and challenged our thinking to “spark” new ideas. So what went on at the ADG SPARK Summit? The list of activities included:

•  Warm-Up: Superlatives Game – The designers started the day by breaking into two teams and were instructed to “reorder” themselves by a given category (such as ordering themselves by height as fast as possible, or by number of siblings, without talking). The goal was to first, get the designers up out of chairs and physically active in order to wake them up to the day ahead and to give them and opportunity to learn more about each other as individuals.
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Good Karma Friday: The Giving Keys


Based in L.A., The Giving Keys is an organization that employees people transitioning out of homelessness to help them earn enough money to live independently. Employees are hired to help engrave old keys with inspiring words, which are meant to help spread positive and encouraging messages around the world. The concept is this: you buy a key with an inspirational word you need for yourself, and when the key has done its job encouraging you, you pass it along to someone else who needs it.

The Giving Keys was founded by actress and singer/songwriter Caitlin Crosby after she started wearing a New York hotel key as a necklace and happened to run into just the right people to help her start the business. You can hear the whole story in her TED Talk below.



7 SEO Mistakes We’re All Making

The One SEO Mistake You Don't Know You're Making

Search Engine Optimization (SEO): the process of getting traffic to your website through “free,” “organic,” “editorial,” or “natural” results on search engines.

The term “SEO” gets thrown around a lot in this digital age. It’s seen as a short-term solution to bolster page hits and up website traffic. It seems to me, though, that what SEO really requires is a long-range perspective – one where what we’re doing now benefits us in the future.

To make it a little less daunting (since I’m sure we’re all a little overwhelmed on the SEO front anyway), here’s a list of 7 SEO mistakes we’re all making now…or have made in the past. Continue Reading »

13 Ideas for Getting Other People to Write Your Content


How do you avoid burnout and increase ownership in your organization’s content program? By boosting the number of voices and contributors. Is this incredibly difficult when you’re the most vested stakeholder in the content program? Of course, but it isn’t impossible. Below are some ideas and bonus insights for obtaining content from a variety of contributors; and no, I won’t apologize for using the word “leverage” so much.

Features, Interviews, Spotlights

President, CEO, Busy Executives
Get 10 minutes on their calendar; come to that meeting with your questions and a way to record it on audio. You’ll get plenty of content, but the hard part will be editing it down. Go for quality over quantity, though, and you won’t be disappointed.
Example: Alan D. Wilson.
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About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.