Creativity: Left or Right? Or Both?

Source: Scientific American Stand back! I’m about to science! Well…technically, I’m about to social science…but it’s all really the same since we’re going to talk about the brain and human behavior (and creativity, too) for a little bit. Are you ready? Do you have your thinking caps on? Let’s do this!

Color Me Intrigued: Branding & Color Psychology

“Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways. ” —Oscar Wilde The human brain is a very funny organ. Weighing in at a solid three pounds, it’s basically a a compact laptop with a million USB ports and unlimited connectivity sitting within our skulls. We’re probably all very lucky, then, that it only ever operates at 10% power. Imagine the fuse that mass of wires would blow if they all started working at the same time! Actually, don’t imagine … Continue reading

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.