Top 10 Tuesday: Swinging 60s Design Inspiration

I love 60s design and the mid-century modern movement. The minimalist nature of the design, the bright colors, the ingenuity in advertising. I’m a Danish modern furniture and stone-glazed pottery addict; finding vintage mod clothing at affordable prices makes me happier than snuggling with puppies. So, you can imagine how thrilled I was upon viewing The Man from U.N.C.L.E this past weekend. I sat and watched in childlike wonder at the cars…the fashion…the aesthetic…the interior design. And don’t get me started on the soundtrack. Oh. My. Goodness. So, to honor … Continue reading

Warby Parker: A (Glasses) Case Study

“Every idea starts with a problem. Ours was simple: glasses are too expensive.” -Warby Parker, Our Story With nearly 65% of the adult U.S. population using eyeglasses to correct their vision, it should come as no surprise that the glasses industry in America is a $28 billion market. The average cost of a pair of frames is $130 and adding lenses increases the price by a least $50 and upwards of $300, depending on the state of your vision. For decades, the market was controlled by brick-and-mortar stores that carried generic and … Continue reading

Best Planning Tool for Content Marketing

When you sit down to start planning your content marketing strategy, you set your goals, objectives, messaging, and measurements. You figure out content buckets, team members, schedules, etc. You quickly realize there are a lot of spinning plates, so you need a way to manage all of them. Where to start? A vital tool in your content marketing toolbox is the editorial calendar. In fact, it’s been used by content providers for decades, if not centuries. It keeps you on track and provides a high-level view of your content strategy execution. It isn’t … Continue reading

Top 10 Tuesday: Beautiful Words Worth Using

I am a word nerd, a logophile, a (sometimes) Scrabble champion. I make my living writing words and spend my free time writing more words. I literally live a life made possible by words. There are scholars out there who rank the most beautiful words based on their pronouncements and the way our ears perceive them. Buzzfeed asked Twitter users to share some of their favorite beautiful words and the list of 32 is, as you’d expect, gorgeous. I’m sharing a handful of them here in the hopes you’ll go … Continue reading

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.