5 Headline Tools You’ll Definitely Want to Use

Science and technology work together in this modern society to make life easier for all of us. Scheduling, shopping, driving, ordering a pizza—there’s literally an app for nearly everything we want to accomplish! A little over two years ago, I wrote a piece on algorithms designed to do the job of a content writer. Science and technology working together to write sports recaps and the next great (debatable) American novel. Truthfully, though, how much creativity is science capable of? 

Top 10 Tuesday: Swinging 60s Design Inspiration

I love 60s design and the mid-century modern movement. The minimalist nature of the design, the bright colors, the ingenuity in advertising. I’m a Danish modern furniture and stone-glazed pottery addict; finding vintage mod clothing at affordable prices makes me happier than snuggling with puppies. So, you can imagine how thrilled I was upon viewing The Man from U.N.C.L.E this past weekend. I sat and watched in childlike wonder at the cars…the fashion…the aesthetic…the interior design. And don’t get me started on the soundtrack. Oh. My. Goodness. So, to honor … Continue reading

Warby Parker: A (Glasses) Case Study

“Every idea starts with a problem. Ours was simple: glasses are too expensive.” -Warby Parker, Our Story With nearly 65% of the adult U.S. population using eyeglasses to correct their vision, it should come as no surprise that the glasses industry in America is a $28 billion market. The average cost of a pair of frames is $130 and adding lenses increases the price by a least $50 and upwards of $300, depending on the state of your vision. For decades, the market was controlled by brick-and-mortar stores that carried generic and … Continue reading

Top 10 Tuesday: Beautiful Words Worth Using

I am a word nerd, a logophile, a (sometimes) Scrabble champion. I make my living writing words and spend my free time writing more words. I literally live a life made possible by words. There are scholars out there who rank the most beautiful words based on their pronouncements and the way our ears perceive them. Buzzfeed asked Twitter users to share some of their favorite beautiful words and the list of 32 is, as you’d expect, gorgeous. I’m sharing a handful of them here in the hopes you’ll go … Continue reading

Creativity: Left or Right? Or Both?

Source: Scientific American Stand back! I’m about to science! Well…technically, I’m about to social science…but it’s all really the same since we’re going to talk about the brain and human behavior (and creativity, too) for a little bit. Are you ready? Do you have your thinking caps on? Let’s do this!

Color Me Intrigued: Branding & Color Psychology

“Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways. ” —Oscar Wilde The human brain is a very funny organ. Weighing in at a solid three pounds, it’s basically a a compact laptop with a million USB ports and unlimited connectivity sitting within our skulls. We’re probably all very lucky, then, that it only ever operates at 10% power. Imagine the fuse that mass of wires would blow if they all started working at the same time! Actually, don’t imagine … Continue reading

On Writing: 5 Tips to Master the Art of Showing

“Don’t tell me the moon is shining; show me the glint of light on broken glass.” -Anton Chekhov In my house, every flat (and, if we’re being honest, some not-so-flat) surface owns a pile of books. Maybe two…maybe three…sometimes four or five or six different books (yes, I know I have a problem). What I’ve come to recognize through my voracious appetite for reading, though, is that the books I love most are often those where the world within becomes tangible as I turn the pages. How does an author … Continue reading

Ignite a Spark & Tell a Story

If there’s one thing we writers know, it’s how to tell a story. Inspiration comes to us from all sorts of different sources – a phrase, a song title, a piece of art, a conversation on a train. There’s an art to telling a story, to captivating an audience in a few short minutes or pages. Think of the best book you ever read, the best story you ever heard – did you fall head first into it, disappear into the world the storyteller created? Storytelling is trending at the moment, … Continue reading

7 SEO Mistakes We’re All Making

Search Engine Optimization (SEO): the process of getting traffic to your website through “free,” “organic,” “editorial,” or “natural” results on search engines. The term “SEO” gets thrown around a lot in this digital age. It’s seen as a short-term solution to bolster page hits and up website traffic. It seems to me, though, that what SEO really requires is a long-range perspective – one where what we’re doing now benefits us in the future. To make it a little less daunting (since I’m sure we’re all a little overwhelmed on the … Continue reading

Top 10 Tuesday: We’re Off to a Warm Climate!

If you’re anywhere east of Las Vegas right now, you’re probably experiencing temperatures that resemble an Arctic deep freeze. We get it – winter’s supposed to be cold – but even I’ll concede that this weather is ridiculous. To help you through the frigid days, here are 10 of the best places to visit during the winter months – and I’ve included photos to help you think of warmer climates. Remember – pack your sunscreen! 1. Puerto Rico

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.