Emergency Response in a Connected Age

What’s the first thing you would do in an emergency? For most people, they’d grab a phone. They’d call 911, text a loved one, or log in to social media to alert others of the situation and their condition. This automatic response—to reach for a mobile device in the face of a crisis—wasn’t even on the horizon a few decades ago. Now, we’re more connected than ever.

Can You Make Something Go Viral? All Your Questions Answered (Sort Of).

We welcomed a new Creative to our team this summer: Morgan Haddaway signed on as an intern with us and, in between taking pics of our ice cream deliveries and researching Blaise Pascal quotes, she’s been tackling a pretty substantial research project on all things viral. I decided to get some of these great nuggets out to the interwebs via the following Q/A. Enjoy!

Bring Your Kids to Work Day 2016: The Saga Continues

We’ve spent a few weeks reflecting upon 2016’s Bring Your Kids to Work Day. A day filled with munchkins (both the human, adolescent kind, and the tasty powdered morsels provided by Dunkin’ Donuts), the Gateway’s finest adult supervision, and ADG’s in-house production crew, we embarked upon the day with light stretching, caffeine and a team huddle before ADG Creative’s youngest recruits descended upon the small conference room in their glittered headbands and Velcro shoes ready to rumble.

SPARK 2016 | ADG’s Design Team Summit

Our production floor was eerily quiet a couple Thursdays ago. No printers were humming, X-Acto knives were tucked away in drawers, and computer screens were black. A daylong sabbatical, Designers withdrew from their computer desk chair thrones (and in Sarah’s case, her exercise ball) to convene offsite for SPARK, the 2016 Design Team Summit for a day of design inspiration to reignite their creative spark. Leading the troop on this day of workshops, discussions, and presentations was Studio Director, Maribel Costa and Creative Directors, Linda Rochelle, Mary Wilcox, and Todd Fidelman.

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.