Top 10 Tuesday: Swinging 60s Design Inspiration

I love 60s design and the mid-century modern movement. The minimalist nature of the design, the bright colors, the ingenuity in advertising. I’m a Danish modern furniture and stone-glazed pottery addict; finding vintage mod clothing at affordable prices makes me happier than snuggling with puppies. So, you can imagine how thrilled I was upon viewing The Man from U.N.C.L.E this past weekend. I sat and watched in childlike wonder at the cars…the fashion…the aesthetic…the interior design. And don’t get me started on the soundtrack. Oh. My. Goodness. So, to honor … Continue reading

Warby Parker: A (Glasses) Case Study

“Every idea starts with a problem. Ours was simple: glasses are too expensive.” -Warby Parker, Our Story With nearly 65% of the adult U.S. population using eyeglasses to correct their vision, it should come as no surprise that the glasses industry in America is a $28 billion market. The average cost of a pair of frames is $130 and adding lenses increases the price by a least $50 and upwards of $300, depending on the state of your vision. For decades, the market was controlled by brick-and-mortar stores that carried generic and … Continue reading

Best Planning Tool for Content Marketing

When you sit down to start planning your content marketing strategy, you set your goals, objectives, messaging, and measurements. You figure out content buckets, team members, schedules, etc. You quickly realize there are a lot of spinning plates, so you need a way to manage all of them. Where to start? A vital tool in your content marketing toolbox is the editorial calendar. In fact, it’s been used by content providers for decades, if not centuries. It keeps you on track and provides a high-level view of your content strategy execution. It isn’t … Continue reading

Color Me Intrigued: Branding & Color Psychology

“Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways. ” —Oscar Wilde The human brain is a very funny organ. Weighing in at a solid three pounds, it’s basically a a compact laptop with a million USB ports and unlimited connectivity sitting within our skulls. We’re probably all very lucky, then, that it only ever operates at 10% power. Imagine the fuse that mass of wires would blow if they all started working at the same time! Actually, don’t imagine … Continue reading

What Nuclear Fission Taught Me About Target Audiences

A number of years ago, I toured a commercial nuclear power plant with some colleagues. We spent the entire day touring the plant with nuclear engineers, seeing firsthand how a nuclear reactor splits uranium to create heat to boil water to create steam to turn a turbine which generates electricity. At the end of the tour, as we were standing over the pool of water that contained fuel rods, the tour guides asked if there were any additional questions. I said, “All of this, just to boil water.” That received some … Continue reading

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.