What’s the first thing you would do in an emergency? For most people, they’d grab a phone. They’d call 911, text a loved one, or log in to social media to alert others of the situation and their condition. This automatic response—to reach for a mobile device in the face of a crisis—wasn’t even on the horizon a few decades ago. Now, we’re more connected than ever.Tweet
Unless you’re living under a rock, you’ve witnessed first-hand the infatuation the world has had with virtual reality headset Oculus Rift since it was officially released in March. The first round of pre-orders sold out immediately and now the estimated ship date if you order one today is August. That’s three months from now. Amidst all the speculation and critiques, I wanted to get to the heart of what Oculus Rift – and virtual reality as a whole – is really all about by running it through media theory legend … Continue readingTweet
Science and technology work together in this modern society to make life easier for all of us. Scheduling, shopping, driving, ordering a pizza—there’s literally an app for nearly everything we want to accomplish! A little over two years ago, I wrote a piece on algorithms designed to do the job of a content writer. Science and technology working together to write sports recaps and the next great (debatable) American novel. Truthfully, though, how much creativity is science capable of?Tweet
A bonanza of products and services, the 2016 Consumer Electronics Show (CES) saw its largest show floor in its 40-year history. Sprawling across 2.4 million square feet of exhibits in Las Vegas, Nevada, over 3,600 companies flaunted consumer technology hardware, content, technology delivery systems and more during the first week of January. Yes, there were the absurd, like Grillbot, a robotic cleaner for your grill, and PitPat, the wearable activity tracker for your pooch, as well as the monotonous (drones, “hoverboards” and VRs). But there were some stellar innovations that … Continue readingTweet
ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.