Building Community on Columbia Gateway Drive: The Saga Continues

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For those unfamiliar with the origin of Col Gateway, let’s first take a drive—a drive along Route 175 near the Interstate 95 junction. Unless a Howard County resident, or a frequent commuter, one might mistake the abbreviation of a few particular signs. Positioned along grassy knolls, the signs read: “Col Gateway Dr.” A common abridging for the military ranking of “Colonel,” this here is a curtailing for “Columbia.” It took some time, but the “wouldn’t it be funny if…” soon turned into a tangible character, a Twitter campaign, and eventually a viral video and feature in the Baltimore Sun.

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Meet the Latest Addition to ADG’s Content Team, Alex Ludka

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Extra, extra: ADG’s content team has expanded! Alex Ludka joins us as Content Strategist, so there’s even more wordsmithing and slinging to be had by the content team in the future. Learn a little more about her and how she fits in by reading an interview with her below. And stay tuned – you can expect to see a lot more content from this one.

How did you end up as a Content Strategist at ADG?
I’ve loved to write my entire life. So much so that when I was little, I almost missed seeing the Grand Canyon on a family cross-country road trip because I would have preferred to stay in the car to work on whatever short story I was writing at the time (Thanks, Dad, for refusing to let me miss it). Continue Reading »

ADG and the ADDY Triple Crown: Together for Good (Again)

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To our friends, clients, and colleagues,

Another year of “ADDY Fever” has come and gone in the Baltimore Advertising community, and – as always – the event was filled with Bawl’mer allure, “hon-hair,” and Bergers Cookies (if you’re not from here, you wouldn’t get it). This year’s theme spoke loud and clear that pride for our beloved city is stronger than ever, and it shone brightly for all attendees at the Baltimore Museum of Industry! Continue Reading »

5 Headline Tools You’ll Definitely Want to Use

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Science and technology work together in this modern society to make life easier for all of us. Scheduling, shopping, driving, ordering a pizza—there’s literally an app for nearly everything we want to accomplish!

A little over two years ago, I wrote a piece on algorithms designed to do the job of a content writer. Science and technology working together to write sports recaps and the next great (debatable) American novel. Truthfully, though, how much creativity is science capable of?  Continue Reading »

Five CES Gadgets for Tech Maniacs

A bonanza of products and services, the 2016 Consumer Electronics Show (CES) saw its largest show floor in its 40-year history. Sprawling across 2.4 million square feet of exhibits in Las Vegas, Nevada, over 3,600 companies flaunted consumer technology hardware, content, technology delivery systems and more during the first week of January.

Yes, there were the absurd, like Grillbot, a robotic cleaner for your grill, and PitPat, the wearable activity tracker for your pooch, as well as the monotonous (drones, “hoverboards” and VRs). But there were some stellar innovations that spoke to the human-centered integration of technology into our daily lives. Here are five:

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Top Brain Juice Blog Posts of 2015

As 2015 draws to a close, it’s time for the obligatory “best of” wrap-up. So, without further ado, I bring you the top blog posts on Brain Juice for 2015—as ranked by views.

However, as I write this, I realize that perhaps we should highlight the bottom five to bring posts to your attention that you may have missed. Nonetheless here are five posts, and they just might be the best-of-the-best.

Announcing the #Gumbo4Good Challenge

Gumbo4Good Newspaper and CoffeePrior to our annual Gumbo & Mistletoe party, we announced a #Gumbo4Good challenge. Readers were asked to put an ampersand (&) between two things that were better together and snap a photo, then share it with ADG via social media. Be it silly, serious or sentimental—we wanted to see what combinations you felt were best together. 

Check out all the entries on Instagram. And, if you’re so inclined, feel free to add yours.

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Star Wars: Our Contribution to the Madness

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I recently glanced up from my diligent strategizing of strategies to see Project Manager Sam with some kind of goggle thing on his face staring up into space mumbling awe-filled “wows” and “oohs” and generally giving off some kind of kid-in-a-candy-store vibe. When he was done (none of us recall how long this went on), I was able to ascertain that yes, this was Star Wars related and worthy of sharing. To add our voice to the collective din of musings and mysteries revolving around the new Star Wars film, I give you this interview you with in-house super fan, Sam Branchaw.

Sam BranchawHow is Disney/Lucasfilm appealing to nerddom in its marketing of the new Star Wars movie?
Quite frankly, through complete market inundation. You want a teaser for your teaser trailer? Check. You want to pilot an X-Wing on Google Maps? Check. You want your life-sized First Order Stormtrooper action figure? Check. If you can think of it, it has been branded. And if we know anything about nerd culture, it’s that it is obsessive. Pick your sci-fi or fantasy icon, (Star Trek, Doctor Who, Dungeons & Dragons, etc.) and it has been marketed in every conceivable realm and branded onto every possible piece of merchandise. With Star Wars, that has been ramped up to an absurd level, and the nerds are loving it. Continue Reading »

Announcing the #Gumbo4Good Challenge

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Snap & Tag: Show us what “togetherness” means to you!

Between now and December 4th, snap a pic with an ampersand (&) between two things that are better together, and share it with ADG via social media. Be it silly, serious, or sentimental—we want to see what combinations you feel are best together.

How do I enter?

1. You’ll need an ampersand—so find one, make one, or print one (Click here, or below to download a set you can print and cut out on your own via PDF). Continue Reading »

We are Back to the Future

Back to the future 2The future has arrived.

Today is October 21, 2015, the day Doc Brown, Marty McFly, and Jennifer Parker traveled to the future in their DeLorean time machine in Back to the Future II. Back in the day, my friends and I would spend afternoons debating the physics of hoverboards, the potential of personal cold fusion power, and the fantasy of flying cars. I know I was convinced the hoverboards in the movie were real, but weren’t being sold because of Consumer Products Safety Commission concerns (unfortunately, that wasn’t true).

Now that we have arrived in the future envisioned in 1989, it begs the question – what have we achieved in 30 years?

Thankfully, we aren’t the only ones asking this question. In fact, dozens of respected publications have published exhaustive lists, so let’s take a look at a few highlights culled from places like Scientific American, the BBC, and our own crack research team (thank you, Marissa our intern). Continue Reading »

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.