Three Unexpected Trends in Social Media Marketing

The world of social media marketing is an unpredictable place. Who would have guessed that Snapchat would take the world by storm, becoming the next big market for businesses to break into? Who could have predicted the new Facebook algorithm that has turned so many marketers on their heads? In the name of the unpredictable, here are three myth-busting facts that could change the game for social media marketers.

Ignite, Briefly

When it came time for ADG’s Chief Creative Officer Jeff Antkowiak to speak at the third annual Ignite Howard County, he chose the topic of brevity. So I’ll keep this brief. In short, Ignite brings together a series of speakers who each touch on a topic of their choice for just five minutes, using 20 slides that auto-advance every 15 seconds. Talk about brief.

Color Me Intrigued: Branding & Color Psychology

“Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways. ” —Oscar Wilde The human brain is a very funny organ. Weighing in at a solid three pounds, it’s basically a a compact laptop with a million USB ports and unlimited connectivity sitting within our skulls. We’re probably all very lucky, then, that it only ever operates at 10% power. Imagine the fuse that mass of wires would blow if they all started working at the same time! Actually, don’t imagine … Continue reading

What is Re-Branding?

We’re driven by stories here at ADG and one word that we often use when it comes to helping companies tell their stories is the word “re-branding.” Sometimes we bring it up, sometimes a client does, but I recently realized that this term can mean a lot of different things depending on who you ask. I decided to get some answers on this so I went to ADG’s VP of Strategy, Evan Davis, with some questions about this “re-branding” thing and what it means for companies who are trying to navigate through … Continue reading

The Evolution of Beer: St. Boniface Style

Earlier this year, St. Boniface asked us once again to help them design their beer labels. Only this time, instead of bottles, they were cans! St. Boniface sent us a sketch of their vision for the new line of brews, and our designers went straight to work. From a design standpoint, we had to determine how much room we had in changing St. Boniface’s label branding between the first bottle we designed and the new cans. We prototyped a few designs that closely mimicked the client sketch, and we pushed a few … Continue reading

How to Make Sure You Become Obsolete

Remember disposable cameras? You know, those $20 film cameras that came wrapped in impossible plastic, good for use at exactly one event for people who either never take pictures or only attend one picture-worthy event a year? There’s a reason no one still uses disposable cameras, just like no one owns a black and white TV anymore. They’re obsolete. Outdated. Technically irrelevant next to today’s digital cameras and high-pixel smartphone lenses (unless you enjoy obsolete technology in some kind of Hipster-esque ironic way). Companies that invested all their energies into disposable … Continue reading

Some Experience Design While I Wait for My Wine

On a recent trip to the great Midwest, I popped my head into an unusual dining establishment called Cooper’s Hawk, and was pretty surprised by what I saw. This beautifully crafted place was like the love child of Cracker Barrel and a Napa-valley winery. Cooper’s Hawk is a vintner that launched a series of restaurants to sell their wines but in this case, Cooper’s Hawk served up as much experience as it did elegant cuisine.

Brands As Publishers: The Top 5 Takeaways

What do publishers and brands have in common? Stories and conversation. Perhaps that’s why so many marketing companies are putting on their publishing hat when it comes to branding. The following are five key takeaways from the NewsCred article, Brands as Publishers: 15 Market Leaders That Get Content Right. 1. Tell a story that matters. “People are hungry for stories. It’s part of our very being. Storytelling is a form of history, of immortality too. It goes from one generation to another.” –Studs Terkel A brand needs to tell a … Continue reading

The Psychology of Text

“Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings, and perceptions influence how people buy and relate to goods and services.” –Kendra Cherry Whether or not you realize it, designers, copywriters, and developers all use Consumer Psychology to do their jobs. Here at ADG, we spend a fair amount of time deciding what will work for an ad campaign or a PowerPoint presentation. We agonize over color pallets and icon placement. And we do it all so the audience is captured by the presentation, perceives the … Continue reading

Acro-nistically Speaking

Acronyms are great. They help streamline our communication by turning cumbersome strings of related words into neatly packaged shorthand for names, terms, or processes. Some are clever. Some are descriptive. Some are just cute. Acronyms are even accepted in the modern lexicon by respected dictionary publishers and language experts. Some examples of acronyms found in Merriam Webster’s Dictionary include: LOL: Laughing Out Loud FYI: For Your Information OMG: Oh My God! The real beauty of acronyms is their versatility. Any phrase can be acronized (ˈakro nīz, noun. The act of … Continue reading

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.