The world of social media marketing is an unpredictable place. Who would have guessed that Snapchat would take the world by storm, becoming the next big market for businesses to break into? Who could have predicted the new Facebook algorithm that has turned so many marketers on their heads? In the name of the unpredictable, here are three myth-busting facts that could change the game for social media marketers.Tweet
Dear Ms. Austen, I want to start using social advertising as a method of marketing my company’s brand and message, but I’m not sure what’s best for me. Facebook? Twitter? LinkedIn? There’s just so many places for ad placement! I need advice from someone who knows what they’re doing. What do you think? Stressed, Yolanda WrightTweet
Everyone is hating on Facebook these days. “Teenagers will laugh at you if they see you on Facebook,” they say. “Only senior citizens use Facebook!” the critics lament. “Facebook is selling your data faster than it changes its layout,” cries the privacy brigade. Well today I’m going to stick up for my old pal Facebook. We owe a lot to this social tool and I’m not going to sit around and let a bunch of linkbaiting internet marketers poopoo on my go-to social site. Forget the market research, here’s why … Continue readingTweet
This past Monday, a team of ADGers had the opportunity to attend a one-day intensive on Blogging and Social Media presented by David Hobby and hosted by HoCoBlogs, an online library that supports the numerous blogs and online personas of residents in the Howard County area. As aficionados of all things blog/social, this workshop was fuel for our fires and we wanted to share a few takeaways from the event. Without further ado, here are the top 5 nuggets I took away from the workshop. 5. PLUG IN and MOVE FAST We’re … Continue readingTweet
This morning I was reading about Facebook’s rumored upcoming “Craigslist Killer”. My initial reaction was as I imagine yours was: “That makes sense! I spend all day keeping tabs on Facebook anyway.” That reaction was stifled within a moment, and the residual hesitation set in. I don’t know exactly what Facebook will roll out, and my hesitations may be completely off-base, but my instincts and past experience are telling me it will fail. And it will fail much in the same way Google+ failed. (I was right about Google+ before … Continue readingTweet
October 2010: Gap gave their logo what they thought was a much needed brand refresh to launch them into modern day culture and stay above the trends. We all know what happened: the social media world revolted against the change, the logo was quickly reverted and the “mistake” covered up with a crowdsourcing technique to try and save face. Now, well over a year later, they are still the butt of every bad branding joke. July 2011: Netflix announces its business plan to separate DVD and streaming movies into separate … Continue readingTweet
ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.