Three Unexpected Trends in Social Media Marketing

The world of social media marketing is an unpredictable place. Who would have guessed that Snapchat would take the world by storm, becoming the next big market for businesses to break into? Who could have predicted the new Facebook algorithm that has turned so many marketers on their heads? In the name of the unpredictable, here are three myth-busting facts that could change the game for social media marketers.

Can You Make Something Go Viral? All Your Questions Answered (Sort Of).

We welcomed a new Creative to our team this summer: Morgan Haddaway signed on as an intern with us and, in between taking pics of our ice cream deliveries and researching Blaise Pascal quotes, she’s been tackling a pretty substantial research project on all things viral. I decided to get some of these great nuggets out to the interwebs via the following Q/A. Enjoy!

Mindfulness vs. VR: Can There be Only One?

Unless you’re living under a rock, you’ve witnessed first-hand the infatuation the world has had with virtual reality headset Oculus Rift since it was officially released in March. The first round of pre-orders sold out immediately and now the estimated ship date if you order one today is August. That’s three months from now. Amidst all the speculation and critiques, I wanted to get to the heart of what Oculus Rift – and virtual reality as a whole – is really all about by running it through media theory legend … Continue reading

Star Wars: Our Contribution to the Madness

I recently glanced up from my diligent strategizing of strategies to see Project Manager Sam with some kind of goggle thing on his face staring up into space mumbling awe-filled “wows” and “oohs” and generally giving off some kind of kid-in-a-candy-store vibe. When he was done (none of us recall how long this went on), I was able to ascertain that yes, this was Star Wars related and worthy of sharing. To add our voice to the collective din of musings and mysteries revolving around the new Star Wars film, I … Continue reading

Best Planning Tool for Content Marketing

When you sit down to start planning your content marketing strategy, you set your goals, objectives, messaging, and measurements. You figure out content buckets, team members, schedules, etc. You quickly realize there are a lot of spinning plates, so you need a way to manage all of them. Where to start? A vital tool in your content marketing toolbox is the editorial calendar. In fact, it’s been used by content providers for decades, if not centuries. It keeps you on track and provides a high-level view of your content strategy execution. It isn’t … Continue reading

Color Me Intrigued: Branding & Color Psychology

“Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways. ” —Oscar Wilde The human brain is a very funny organ. Weighing in at a solid three pounds, it’s basically a a compact laptop with a million USB ports and unlimited connectivity sitting within our skulls. We’re probably all very lucky, then, that it only ever operates at 10% power. Imagine the fuse that mass of wires would blow if they all started working at the same time! Actually, don’t imagine … Continue reading

What Nuclear Fission Taught Me About Target Audiences

A number of years ago, I toured a commercial nuclear power plant with some colleagues. We spent the entire day touring the plant with nuclear engineers, seeing firsthand how a nuclear reactor splits uranium to create heat to boil water to create steam to turn a turbine which generates electricity. At the end of the tour, as we were standing over the pool of water that contained fuel rods, the tour guides asked if there were any additional questions. I said, “All of this, just to boil water.” That received some … Continue reading

Content Marketing for Public Policy

In our continuing series on content marketing for trade associations, we look at public policy and advocacy. Many trade associations engage in public policy advocacy (aka lobbying), and it is an important benefit for their members.  However, there is often a lost opportunity because content marketing is typically overlooked as part of advocacy strategy. The good news is that volumes of content are already produced for advocacy campaigns. With some content strategy and marketing behind it, that content can be much more effective.

Your Roadmap for Content Marketing Strategy

Here at Brain Juice, we have explored what content marketing is and why it is a natural fit for trade associations. Now, we’re starting a series on how to implement content marketing at your trade association, starting with strategy. To effectively implement content marketing, you must have a content strategy. It should go without saying, but we have all seen or worked at trade associations where everyone works in silos – one arm is generating government affairs materials, another is pushing out academic white papers, and another is trying to make … Continue reading

ADG Hosts Ravens Marketing Team for #BmoreDW14

Jaws dropped, beer drinkers paused mid-sip and lines began to form once word got out that three Super Bowl XLVII rings were in the house. Our guests of honor, the Ravens Marketing Team, were arguably the three most popular people of the evening, if not for their flashy jewelry, for their super cool jobs. They even let us try the rings on! Needless to say, it was an exciting night. As part of AIGA Baltimore’s 2014 Design Week, ADG hosted the Ravens marketers and a swarm of Design Week-goers in our space for … Continue reading

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.