#NationalBookLoversDay Recommendations from ADG’s Creatives

At ADG, we love helping clients solve their complex communication challenges and get their stories heard. It’s a little bit art, a little bit science (sometimes mad science), and a lot of hard work. And while we spend a lot of time showing off our work – the stuff we output – we wanted to take National Book Lovers Day to focus on what we consume.

So, what fuels the minds of ADG’s creatives? Here are a few book recommendations to seek out over the weekend. While you’re in a book-loving mode, take the opportunity to patronize your locally-owned independent bookstore if you’re fortunate enough to have one.

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A Doggone Good Time: ADG Welcomes Furry Friends for National Bring Your Dog to Work Day

Let’s face it: if your office isn’t dog-friendly, the worst part of the daily grind from Monday-Friday is leaving your four-legged BFF at home. It’s hard leaving those cute, lovable faces behind!

At ADG, we decided that enough was enough – for one day, at least! On Friday, June 21st, we participated in National Bring Your Dog to Work Day…and as you’ll see from the photos, the day was doggone amazing.

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ADG vs. The World – Week Eight

 

Last week’s ADG vs. The World category was “beverages.” We were looking for a drink that’s good for your bones, triggers “cenosillicaphobia” when it runs out, was illegal in Iceland until 1989, and was “pooh poohed” as barely-alcoholic by the Russians until 2013.

No, it’s not vodka-flavored absinthe-milk! (eeew.)

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Recruit This! How to Use Content & Social to Jumpstart Your Recruiting & Retention Efforts

It’s no secret that recruiting challenges are top of mind for most employers. In fact, in 2018, approximately three quarters (72.8%) of companies struggled to find the right candidates for open positions. What’s more, retaining the employees you do find is also growing more difficult. Turnover is at an all-time high, increasing 22.9% over the last five years. Companies have tried just about everything to attract – and keep – the right people; from beer taps to bike share programs to out-of-this-world benefits. And while your employees undoubtedly appreciate those efforts, it’s not sustainable. Even if it were, it still wouldn’t be enough.

The bad news? You can’t keep throwing perks at the problem and hope it goes away.

The good news: You can take a giant leap forward using tools you probably already have.

So, what is this mythical solution?

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Market Your Tech Product Like He-Man

Three days after my seventh birthday, I witnessed the most compelling commercial ever; one that offered a product that would change my life, or at least my Saturday mornings, for the next three years. It took the form of a 30-minute animated production (with its own meta-commercial breaks) for a series of toys by Mattel—He-Man and the Masters of the Universe. That product franchise would go on to create over two-billion dollars in revenue for Mattel over the next several years.

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About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.