ADG vs. The World – Week Eight

 

Last week’s ADG vs. The World category was “beverages.” We were looking for a drink that’s good for your bones, triggers “cenosillicaphobia” when it runs out, was illegal in Iceland until 1989, and was “pooh poohed” as barely-alcoholic by the Russians until 2013.

No, it’s not vodka-flavored absinthe-milk! (eeew.)

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Recruit This! How to Use Content & Social to Jumpstart Your Recruiting & Retention Efforts

It’s no secret that recruiting challenges are top of mind for most employers. In fact, in 2018, approximately three quarters (72.8%) of companies struggled to find the right candidates for open positions. What’s more, retaining the employees you do find is also growing more difficult. Turnover is at an all-time high, increasing 22.9% over the last five years. Companies have tried just about everything to attract – and keep – the right people; from beer taps to bike share programs to out-of-this-world benefits. And while your employees undoubtedly appreciate those efforts, it’s not sustainable. Even if it were, it still wouldn’t be enough.

The bad news? You can’t keep throwing perks at the problem and hope it goes away.

The good news: You can take a giant leap forward using tools you probably already have.

So, what is this mythical solution?

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Market Your Tech Product Like He-Man

Three days after my seventh birthday, I witnessed the most compelling commercial ever; one that offered a product that would change my life, or at least my Saturday mornings, for the next three years. It took the form of a 30-minute animated production (with its own meta-commercial breaks) for a series of toys by Mattel—He-Man and the Masters of the Universe. That product franchise would go on to create over two-billion dollars in revenue for Mattel over the next several years.

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ADG vs. The World!

 

Here at ADG, we love games. From food contests to our infamous costume awards, you’ll find a healthy spirit of competition within our walls.

For the past several years, we have had a friendly bingo competition played through our daily internal newsletter. Every weekday, we would draw a bingo ball and note it somewhere in our internal daily news. ADGers would mark off a bingo card, with the winning player securing a coveted reserved parking spot until the next bingo game.

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About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.