Extra, extra: ADG’s content team has expanded! Alex Ludka joins us as Content Strategist, so there’s even more wordsmithing and slinging to be had by the content team in the future. Learn a little more about her and how she fits in by reading an interview with her below. And stay tuned – you can expect to see a lot more content from this one.
How did you end up as a Content Strategist at ADG?
I’ve loved to write my entire life. So much so that when I was little, I almost missed seeing the Grand Canyon on a family cross-country road trip because I would have preferred to stay in the car to work on whatever short story I was writing at the time (Thanks, Dad, for refusing to let me miss it).
So when the inevitable “What do you want to be when you grow up?” question came along, it just made sense to major in journalism at the University of Maryland (Go Terps!). After I graduated, I moved to New York City to work for ABC World News with Diane Sawyer. I did everything from fact-checking scripts to writing stories for ABCNews.com, filming interviews to editing voiceovers for the show. It was an incredible experience.
But as a native Marylander, I decided to move closer to home after three years in New York. From there, I worked at the International Center for Journalists, a media development non-profit in D.C. If you couldn’t already tell, I’m a newsie, through and through. When I was looking to take the next step in my career, ADG immediately caught my eye with its innovative style – and the rest, as they say, is history.
Who was the coolest person you met while working at ABC?
As a total news nerd, working with the likes of Diane Sawyer, Barbara Walters, George Stephanopoulos and David Muir was an incredible experience. But filming an interview with Sting wasn’t bad either!
What are you most excited about for your new position?
I’m really looking forward to being surrounded by such an incredible team. Some of the best ideas come from feeding off the creative energy of others – and ADG has the best of the best.
How does this differ from what you’ve done in the past?
Working in breaking news gave me a lot of experience covering different issues that changed every single day, so I’ve always juggled tasks and worked under tight deadlines. But what I’m really looking forward to is getting to know and working with ADG’s clients. They do some really incredible work and I can’t wait to help them relay that to the rest of the world with our content marketing strategies.
Where would one find you when you aren’t innovating and ideating at ADG?
I’d either be in a kitchen, a coffee shop or, when possible, outside. I love to cook (and more importantly, eat) and I’m most relaxed when curled up with a good book sipping on a piping hot latte. At the same time, I love to workout, run, do yoga and I even play on a flag football team (albeit not very well).
Do you have a nickname?
Alex is short for Alexandra. I’m the youngest of three girls so there’s a running joke in the family that my parents just ran out of female name ideas and were secretly hoping for a boy (which they vehemently deny).
To that same effect, I went on a pretty intense campaign in elementary school to get everyone to call me Allie or Lexi instead of Alex because I didn’t like having a “boy name.” It didn’t catch on – and I’m OK with that.
My last name (pronounced LUD-kuh, but butchered more often than not) has also been morphed into just about every possible variation you can think of: Luds, Ludski, Loodka, Loods, etc. One friend even came up with a Halloween edition: Bloodka.