Three Unexpected Trends in Social Media Marketing


The world of social media marketing is an unpredictable place. Who would have guessed that Snapchat would take the world by storm, becoming the next big market for businesses to break into? Who could have predicted the new Facebook algorithm that has turned so many marketers on their heads?

In the name of the unpredictable, here are three myth-busting facts that could change the game for social media marketers.

1. While having multiple Facebook pages for one brand made it on last year’s list of 13 Things NOT to do on Facebook, the trend now is actually the opposite.

Many successful companies have a lot of different Facebook pages for different facets of the brand. I mean a LOT. BuzzFeed, for example, has a total of 90 different pages, including BuzzFeed Food, BuzzFeed Video, BuzzFeed Animals, and many, many more. This allows each page to tailor its content to a specific audience, which in turn leads to a higher level of engagement.

2. Shoppers are 10% more likely to make a purchase when using Pinterest.

The goal of most B2C brands is to sell a product, right? So why aren’t more companies focusing on Pinterest if users are 10% more likely to make a purchase after being referred to a site via the content sharing platform? Think about that at your next social media marketing team meeting.

3. 30% of people say they’re willing to go to a competitor if a brand doesn’t respond to them on social media.

That’s a problem since brands take an average of 10 hours before they respond, even though most people expect a response within four hours. That could seriously affect your brand; 36% of people have shamed a company for poor customer service, like not responding to a complaint in a timely fashion, using social media.

As you’ve most likely witnessed firsthand, social media marketing trends can change in an instant. That’s why it’s so important to stay on top of what consumers want, how they react, and what you can do as a digital marketer to get ahead. Can’t seem to keep up? That’s what we’re here for.

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About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.