Can You Make Something Go Viral? All Your Questions Answered (Sort Of).

We welcomed a new Creative to our team this summer: Morgan Haddaway signed on as an intern with us and, in between taking pics of our ice cream deliveries and researching Blaise Pascal quotes, she’s been tackling a pretty substantial research project on all things viral. I decided to get some of these great nuggets out to the interwebs via the following Q/A. Enjoy!

Meet the Latest Addition to ADG’s Content Team, Alex Ludka

Extra, extra: ADG’s content team has expanded! Alex Ludka joins us as Content Strategist, so there’s even more wordsmithing and slinging to be had by the content team in the future. Learn a little more about her and how she fits in by reading an interview with her below. And stay tuned – you can expect to see a lot more content from this one. How did you end up as a Content Strategist at ADG? I’ve loved to write my entire life. So much so that when I was … Continue reading

Star Wars: Our Contribution to the Madness

I recently glanced up from my diligent strategizing of strategies to see Project Manager Sam with some kind of goggle thing on his face staring up into space mumbling awe-filled “wows” and “oohs” and generally giving off some kind of kid-in-a-candy-store vibe. When he was done (none of us recall how long this went on), I was able to ascertain that yes, this was Star Wars related and worthy of sharing. To add our voice to the collective din of musings and mysteries revolving around the new Star Wars film, I … Continue reading

Announcing the #Gumbo4Good Challenge

Snap & Tag: Show us what “togetherness” means to you! Between now and December 4th, snap a pic with an ampersand (&) between two things that are better together, and share it with ADG via social media. Be it silly, serious, or sentimental—we want to see what combinations you feel are best together. How do I enter? 1. You’ll need an ampersand—so find one, make one, or print one (Click here, or below to download a set you can print and cut out on your own via PDF).

Why Cheap VR Goggles are a Really Big Deal (w/ 3 Examples)

We recently got our paws on a few pairs of super affordable virtual reality headsets, a fairly new “technology” with extraordinary possibilities. Coming in at less than the cost of a new dress shirt from Kohl’s, it’s a marriage between uber-affordability and pure innovation. Most of these next-gen VR goggles are constructed out of cardboard, a little Velcro and adhesive, and two convex lenses to round it all out. The big trick is that the techno-magic happens in your mobile device via app instead of living in the goggle device … Continue reading

You’re Invited: Content Marketing for Employee Engagement / Oct 29th

Do you know what’s great about 2015? It’s the year that HR and Marketing are weaving their goals and strategies together like never before. From policies and programs to performance management and Pinterest, the great blurring is upon us as it all blends together in the context of organizational communications. On the 29th of this month ADG will be partnering with our friends at Davis, Agnor, Rapaport, and Skalny LLC to shed light on the intersection of employee engagement and content-driven communications to help leaders develop and execute sound internal communications that get … Continue reading

Are You Ready for When Millennials Take Over?

According to a recent Super Important Research Study,* most of the content on the internet is basically conjecture regarding the likes, dislikes, preferences and work habits of Millennials (see chart below). This is not at all surprising but given the sheer volume of speculation about all things Millennial, so how do you cut through the billions of articles and statistics and simply figure out what changes to make in your organization to allow for another generation to flourish?

2015: The Year of Content, an ADG Workshop

Last month we rolled out a new workshop at ADG called 2015: The Year of Content. The goal? Understand why content must become the new focus of your marketing strategy and then learn how to get a plan in place that’s realistic and actionable. In other words: it was time to wrestle the content monster. And our guests stepped up. On a cloudy weekday morning we welcomed our guests to our studio and after some muffins and coffee and a brief discussion about my red pants, we jumped right in … Continue reading

Ignite Howard County: A Recipe for Success

Last night I had the pleasure of speaking at (and attending) HCEDA’s first-ever Ignite Howard County, a fast-paced and eclectic event aimed at bringing people together to share ideas and inspire new thinking. Consisting of 12 short presentations (5 minutes each), it was a top-notch success and here’s why: Venue: Jailbreak was the perfect spot. Nice weather, doors open, beer flowing. You could tell people were dialed in to the event and the great space and fine drink helped solidify the atmosphere. Add a brick oven pizza truck and you’ve got … Continue reading

13 Ideas for Getting Other People to Write Your Content

How do you avoid burnout and increase ownership in your organization’s content program? By boosting the number of voices and contributors. Is this incredibly difficult when you’re the most vested stakeholder in the content program? Of course, but it isn’t impossible. Below are some ideas and bonus insights for obtaining content from a variety of contributors; and no, I won’t apologize for using the word “leverage” so much. Features, Interviews, Spotlights President, CEO, Busy Executives Get 10 minutes on their calendar; come to that meeting with your questions and a way … Continue reading

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.