Recruit This! How to Use Content & Social to Jumpstart Your Recruiting & Retention Efforts

It’s no secret that recruiting challenges are top of mind for most employers. In fact, in 2018, approximately three quarters (72.8%) of companies struggled to find the right candidates for open positions. What’s more, retaining the employees you do find is also growing more difficult. Turnover is at an all-time high, increasing 22.9% over the last five years. Companies have tried just about everything to attract – and keep – the right people; from beer taps to bike share programs to out-of-this-world benefits. And while your employees undoubtedly appreciate those efforts, it’s not sustainable. Even if it were, it still wouldn’t be enough.

The bad news? You can’t keep throwing perks at the problem and hope it goes away.

The good news: You can take a giant leap forward using tools you probably already have.

So, what is this mythical solution?

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Market Your Tech Product Like He-Man

Three days after my seventh birthday, I witnessed the most compelling commercial ever; one that offered a product that would change my life, or at least my Saturday mornings, for the next three years. It took the form of a 30-minute animated production (with its own meta-commercial breaks) for a series of toys by Mattel—He-Man and the Masters of the Universe. That product franchise would go on to create over two-billion dollars in revenue for Mattel over the next several years.

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ADG vs. The World!

 

Here at ADG, we love games. From food contests to our infamous costume awards, you’ll find a healthy spirit of competition within our walls.

For the past several years, we have had a friendly bingo competition played through our daily internal newsletter. Every weekday, we would draw a bingo ball and note it somewhere in our internal daily news. ADGers would mark off a bingo card, with the winning player securing a coveted reserved parking spot until the next bingo game.

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Turning WTF into Work the Fun

Fun. It’s not always the first word that comes to mind when you think about work. But that doesn’t mean you can’t introduce the good times to your office (when appropriate). Whether you channel your inner Michael Scott and call it the Party Planning Committee or you come up with a clever name – here at ADG, it’s the WTF (aka Work the Fun) Committee – having a dedicated team to make sure you can play as hard as you work makes an enormous difference in an often stressful environment. But where do you start?

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Welcome Home, ADDY Awards!

ADG Creative would like to extend a very warm welcome to our 4 newest ADDY Awards! Last night, the team brought home three silver and one gold award for ADG Creative, courtesy of the Baltimore American Advertising Awards – aka the ADDYs – put on by the American Advertising Federation of Baltimore. Here’s what we won:

  • Silver, Online/Interactive Email Campaign – Euler Hermes
  • Silver, Cross Platform, Self-Promotion – Gumbo & Mistletoe
  • Gold, Sales & Marketing Special Event Materials – Gumbo & Mistletoe
  • Silver, Sales & Marketing Advertising Industry Self-Promo – Gumbo & Mistletoe

Starting the New Year Off Right – With Beer

What better way to spend the new year and celebrate another great 365 days together as a team than at the Guinness Open Gate Brewery? Did you know that this is the only Guinness location in the United States? Right here in little old Halethorpe, MD! We learned that and much more on our tour of the brewery; then we enjoyed some pints, tunes, and grub upstairs. Hey, maybe you’ll join us next year – check out our open positions.

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About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.