Three Unexpected Trends in Social Media Marketing

The world of social media marketing is an unpredictable place. Who would have guessed that Snapchat would take the world by storm, becoming the next big market for businesses to break into? Who could have predicted the new Facebook algorithm that has turned so many marketers on their heads? In the name of the unpredictable, here are three myth-busting facts that could change the game for social media marketers.

Trending this Week: Cartographic Infographics

I love maps, infographics, and the stories data tell.  So, I figured, why not do a post about all three.  Here are some map-based infographics.  What stories do you see? Beer Country or Wine Country? The Washington Post mapped all wineries and breweries in the U.S. Some results aren’t surprising – lots of wineries along the Pacific Coast and breweries in Colorado, but there are some surprising results too.  Who knew Oklahoma had so many wineries?  The next infographic should be beer and wine consumption and how they relate to the … Continue reading

Trending this Week: Moving Between Paper, Desktop & Mobile

This week we’ll navigate through the interaction of print, desktop and mobile experiences. Including everything from printed GIFs to rules of the web. Seamless Interaction between Mobile and Desktop Adobe has put together a concept video of how their suite of creative applications could interact between phones, tablets, and desktops. It’s a peek into the dream of not only seamless integration, but using each platform for what it does best.

Twitter, TV and Tablets: 2014 Digital Trends

Earlier this summer, we offered some tips on how to tune out your BFF technology a few times a day and just relax. Even if you don’t consider your smartphone or tablet to be your best friend, we’ve got some cold, hard evidence that most other people might. To prove that technology really is taking over our world, Mary Meeker of Kleiner, Perkins, Caulfield and Byers (KPCB) gave a hyper-informative presentation  at the KPCB Code Conference titled ‘Internet Trends 2014,’ and left us with some remarkable data to mull over. Advertisers … Continue reading

How to Relax in the Digital Age: 11 Ways to Get Some Balance

The latest research suggests that people check their smartphones 20 ba-jillion times per day (appx). That stat completely describes me — I get the shakes if my phone is more than 20 feet way. However, I do accept this despicable condition as one of my own making and do hereby swear to help other digital/phone/technology addicts in their own quests to dial down their obsession… or at least relax a bit. I think it’s pertinent at this point to pull out a great Marshall McLuhan quote that diagnoses this state … Continue reading

Got Leftovers? How to Repurpose Your Content

What’s better than a Thanksgiving feast?  How about that satisfying feeling the next day when you open your fridge and see every square inch densely packed with tupperware and aluminum foil packets of leftover goodness?  Knowing you don’t have to cook for a few days is a fine feeling.  Now imagine having that feeling every day; what a rush!  Well, ladies and gentlemen, you can experience this magical feeling all the time in your own marketing campaigns by implementing something we call “content repurposing.” Repurposing content isn’t rocket science.  Essentially … Continue reading

The Real Power Of The Super Bowl: Conversation

With the Super Bowl on Sunday, many people at ADG Creative remain bewildered about a drop and a 32-yard field goal sailing left.  This got me to thinking about how we are about to be bombarded with 13 million blogs about the best and worst Super Bowl ads.  Intending not to be one of these posts, I thought about writing about the best social media campaigns of 2011.  But something funny happened on the way: I kept stumbling back into the idea of the “integrated” advertising campaign.

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.