Three Unexpected Trends in Social Media Marketing

The world of social media marketing is an unpredictable place. Who would have guessed that Snapchat would take the world by storm, becoming the next big market for businesses to break into? Who could have predicted the new Facebook algorithm that has turned so many marketers on their heads? In the name of the unpredictable, here are three myth-busting facts that could change the game for social media marketers.

Emergency Response in a Connected Age

What’s the first thing you would do in an emergency? For most people, they’d grab a phone. They’d call 911, text a loved one, or log in to social media to alert others of the situation and their condition. This automatic response—to reach for a mobile device in the face of a crisis—wasn’t even on the horizon a few decades ago. Now, we’re more connected than ever.

Dear Ms. Austen: What’s the Point of a Hashtag?

Dear Ms. Austen, I’m a recent Twitter convert and have only started using hashtags in the past couple of months. I’m bringing my business into the social media sphere and want to put a few hashtags to good use – create some online buzz for our new product line. How do I do that well, though? What’s the best method for using hashtags effectively in my new business and marketing ventures? #thanks Bertie

Dear Ms. Austen: How Important is LinkedIn?

Dear Ms. Austen, As a small business owner, I’m a frequent Facebook user – I truly believe that it’s one of the best ways to get my brand out there and create an audience. I recently heard, though, that the placed to be is LinkedIn. While I’m not as familiar with the site as I’d like to be, I’m definitely interested in expanding my social network and online profile. In your opinion, how important is LinkedIn with regards to promoting my business online? Should I make the switch from Facebook … Continue reading

Top 10 Tuesday: #August Hashtag Trends

I had the thought recently that there are at least a bazillion hashtags floating around out there in the Interwebs. It made me wonder what some of the top ones are…and so, this week’s Top 10 Tuesday was born! #hashtags (it’s like Inception…) 1. #tbt Throwback Thursdays are still on top! I love Throwback Thursdays. It gives me a chance to see my friends post photos of themselves with mullets in the third grade and acid washed jeans as teenagers.

5 Little-Known LinkedIn Tools for Your Brand

Once upon a time social networking only existed for personal entertainment. For teens who spent their free time reorganizing their Top 8. Now? People are getting hired from their tweets and LinkedIn has become the social network for professionals and brands (I know, captain obvious over here). But what you may not know are the few handy tools LinkedIn offers that can help you deliver more engaging content to the right people and increase your professional influence.

I’m in Love with Facebook and I Don’t Care Who Knows it

Everyone is hating on Facebook these days. “Teenagers will laugh at you if they see you on Facebook,” they say. “Only senior citizens use Facebook!” the critics lament. “Facebook is selling your data faster than it changes its layout,” cries the privacy brigade. Well today I’m going to stick up for my old pal Facebook. We owe a lot to this social tool and I’m not going to sit around and let a bunch of linkbaiting internet marketers poopoo on my go-to social site. Forget the market research, here’s why … Continue reading

Top Ten Tuesday: Social Media Trends

Each Tuesday here on our blog we put together a top ten list under the clever title of “Top Ten Tuesday.” Yes, really. Recently,  I read a great article by Lisa Marie Mercer over at the Top 10 SM blog and adopted her fabulous stance on all things social for our purposes here. Without further ado, let’s focus in on social media and get TREND-TASTIC! 1. Trendjacking The act of capitalizing on an existing news trend in order to boost your marketplace presence. Look for more of this as the … Continue reading

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.