Three Unexpected Trends in Social Media Marketing

The world of social media marketing is an unpredictable place. Who would have guessed that Snapchat would take the world by storm, becoming the next big market for businesses to break into? Who could have predicted the new Facebook algorithm that has turned so many marketers on their heads? In the name of the unpredictable, here are three myth-busting facts that could change the game for social media marketers.

Trending this Week: Minority Report UI, Star Wars, Avengers

This week’s trending post is inadvertently movie-themed. Enjoy. The Drone that Follows You (and you are cool with that) So, the Lily drone was announced today and, in case you are wondering what to get me for Christmas, look no further.  Pre-order now and it is 50% off – that is like you making $500 (well, kind of). Seriously, there is a lot of impressive technology here and the potential for some incredible footage.  Who needs Warren Miller when you have Lily. Narcissistic skiers – your day has come. GoPro … Continue reading

I’m in Love with Facebook and I Don’t Care Who Knows it

Everyone is hating on Facebook these days. “Teenagers will laugh at you if they see you on Facebook,” they say. “Only senior citizens use Facebook!” the critics lament. “Facebook is selling your data faster than it changes its layout,” cries the privacy brigade. Well today I’m going to stick up for my old pal Facebook. We owe a lot to this social tool and I’m not going to sit around and let a bunch of linkbaiting internet marketers poopoo on my go-to social site. Forget the market research, here’s why … Continue reading

Top Ten Tuesday: Social Media Trends

Each Tuesday here on our blog we put together a top ten list under the clever title of “Top Ten Tuesday.” Yes, really. Recently,  I read a great article by Lisa Marie Mercer over at the Top 10 SM blog and adopted her fabulous stance on all things social for our purposes here. Without further ado, let’s focus in on social media and get TREND-TASTIC! 1. Trendjacking The act of capitalizing on an existing news trend in order to boost your marketplace presence. Look for more of this as the … Continue reading

Going Viral Isn’t Always the Goal

You need to stop worrying about going viral. When we talk about success in social media or digital marketing, having something that “goes viral” seems to be the de facto goal of our efforts. But why? Where did this notion come from? First, let’s define what we mean by “going viral.”  The simplest definition of viral content is merely “something popular on the Internet.”  Ok…while that’s technically true, it’s not wildly helpful. For those of us on the marketing side of things, let’s say that viral content is “something popular … Continue reading

Google Glass: Our Experience

Can you remember the last time a technology product had as much hype, promise, and Robocop flair as Google Glass? What’s interesting is that while it’s been one of the most talked about releases of all time, only a small handful of people can actually get their hands on it.  Recently, one of our developers, Charlie Hoover, got to play with a set.  Here’s what he thought about the experience: How did you get the chance to play with Google Glass? I got the chance to try out Glass through a … Continue reading

About ADG

ADG Creative is a strategic communications firm specializing in branding, interactive, learning and gaming, and software development. We combine process, experience and extraordinary creative talent to tell our customers' stories in unique, memorable and usually unexpected ways, leveraging both conventional and new media platforms.