Form & Function are twin sisters, and they’re equally lovely in the eyes of ADG. People use technology, but they love beautifully designed technology. And there’s no reason for anyone to assent to anything less. Design is visual language. It is communication itself. It’s what draws us to the big idea, and opens our minds for what’s next. It’s what we consume first.
ADG began as a Design firm in the early ‘90s, and discovered long before User Experience was “a thing” that the our ability to emotionally capture an audience with aesthetic beauty and skillful Design was the perfect hook to better engage users. And so it began. 25 years later, while many agencies have abandoned solid design principles for flash and pop, ADG still embraces Design as a foundational element in all that we do.
Stealing gratuitously from AIGA, who speaks for an industry: “[Design] is the art and practice of planning and projecting ideas and experiences with visual and textual content.” We’re proud to have them speak for us, because ADG believes in Design. The best brands strive to be aspirational and cast a vision for what their product, service, or promise can do to make life better. The right visual can convey that in a single glance.
