UX + UI
UX vs. UI: What’s the difference?
UI and UX are like either side of a zipper—both are essential for the zipper to work properly and rely on each other to function.
Content
Brands as publishers: the top 5 takeaways
What do publishers and brands have in common? Stories and conversation.

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    Content
    Use content to jumpstart your recruiting and retention efforts
    Done right, content and social media marketing can be the key to both engaging your employees and attracting the best talent.
    Branding
    A (very) brief history of logos and what makes them good
    Your brand's logo takes everything a customer knows about your company and distills it into one symbol but what makes it compelling and recognizable?
    Graphic Design
    The psychology of text
    The font in your brand identity can draw in your audience or push them away, here's why.
    Content
    Persuasion is not just a Jane Austen novel
    Dear reader, can we persuade you to read more of this article?
    Content
    Brand loyalty demands a focus on credibility and trust
    Developing a connection between your consumers and your brand creates lasting loyalty and affinity.
    Branding
    Is creativity attributed to the left or right brain? Or both?
    Scientists now understand creativity is neither left nor right brain-specific but the two hemispheres working together in tandem to achieve desired results.
    Work the Fun
    Kids, crayons, and crafts, how fun!
    Bring Your Kids to Work Day — the ADG way.
    Content
    When it comes to cybersecurity, think people, not technology
    Is securing your data solely a technology matter? Consider the human element.

    Work the Fun
    Patting ourselves on the back: ADG wins 3 ADDY awards
    We aren't in it for the awards but hey, thanks!