Content
Three unexpected trends in social media marketing
Social media marketing trends can change in an instant, here are three to keep an eye on.
Work the Fun
A doggone good time
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    Work the Fun
    Turning WTF into Work the Fun
    Work the fun, party planning committee – whatever you call it, here’s how to boost your company culture and employee engagement through events.
    Content
    Dark social: tracking the hard to track
    Dark social can make your website, campaign, and ad metrics unreliable. Don't panic, we've got the tools to help you outsmart and decode even the toughest challenges.
    Work the Fun
    Welcome home, ADDY awards!
    And the award goes to...
    UX + UI
    UX vs. UI: What’s the difference?
    UI and UX are like either side of a zipper—both are essential for the zipper to work properly and rely on each other to function.
    Content
    Brands as publishers: the top 5 takeaways
    What do publishers and brands have in common? Stories and conversation.
    Content
    Use content to jumpstart your recruiting and retention efforts
    Done right, content and social media marketing can be the key to both engaging your employees and attracting the best talent.
    Branding
    A (very) brief history of logos and what makes them good
    Your brand's logo takes everything a customer knows about your company and distills it into one symbol but what makes it compelling and recognizable?
    Graphic Design
    The psychology of text
    The font in your brand identity can draw in your audience or push them away, here's why.
    Content
    Persuasion is not just a Jane Austen novel
    Dear reader, can we persuade you to read more of this article?