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  • Addys
    ADG brings home 8 more pieces of heavy metal. It’s Deja vu all over again.
  • Creative on Tap
    ADG is voted a Baltimore Best Place to Work—again. Why aren’t you here?
  • IRAD
    Innovation: it’s who we are. ADG is building bridges between tools and the big data we need.
  • Keepr
    Rare footage, unique experience and one unforgettable product.
  • Kiddie
    ADG helps Kiddie Academy launch a web strategy for its national franchises.

Stick to your guns.
Learn from the research.
Trust your gut.
Make people act.

ADG tells stories that change markets, minds, and behaviors. We do this through Strategy & Branding, Learning & Gaming, Interactive Design & Software Development. (Yes, even our software tells a story.) The art of storytelling transcends. And if done well, people remember… and share them over and over again.

Got a tale to tell? It’s time to Be Heard.

Branding
& Strategy

    • Customer Service Experts

      The right mark can say a lot. And simple speaks volumes when it aligns with a business' principles.

      Customer Service Experts provides simple, sage advice to business on how to improve dialogue with customers. The result, if done right, is that the bilateral speak is greater than the sum of its parts.

    • Customer Service Experts' web site is a reflection of who they are. The organization's leadership team is bright, energetic and way out in front of their competitors. With this in mind, ADG concepted, developed and brought to life a site for CSE that makes the rest of the industry look like morticians.
    • If you've got a business card, you've got a business—right? You and 50 million others. ADG established a collateral system for CSE that made their brand and presence known just by the act of exchanging cards or sending a letter. We just tried to bottle the bigger-than-life persona of this dynamic organization in their collateral. It demanded bright colors, unique forms, and memorable big type to match their style.
    • ADG came up with CSE's tagline, “Every Connection Counts,” which was shortened to as eC2. Now, eC2 is shorthand for what makes CSE tick. Their efforts to help service organizations connect with partners and consumers are driving the industry toward better service. We're proud to be connected to their brand origin!
    • St. Boniface

      St. Boniface Beer gets new halo above it's heavenly brews with ADG's new brand mark.

      Classic. Crisp. And less filling. That's just the kinda' logo work we do.

    • Simple packaging is reminiscent of simpler times when it was all about taste. The wrap-around label also doubles as an awesome bumper sticker.
    • By the time you've tasted the 5th hoppy offer—it gets hard to remember which one you liked best! Tasting cards have become a huge hit among lovers of the St. Boni.
    • Wearing a beer after a brand new waitress spills all over you is a drag. Wear the brand is a matter of pride. Sporting St. Boniface apparel not only shows good taste in lager—it clearly identifies you as a fashion mogul as well.
    • What you say about your brand is what you become. This series of ads really does show that St. Boniface answers to a higher call.
    • Beer clients are beer drinkers. So we created a way for them to remember their names after over indulging in their products.
    • Freedom Consulting Group

      a fresher, geek-ier, chic-ier brand

      ADG brought a new brand to Freedom Consulting Group's recruitment efforts. The new mark spoke instantly to a cool-cat technical audience that fancies themselves “the new black.”

    • What techie wouldn't love nerd bubble gum cards? ADG's campaign cried “viva la Geek” as we helped celebrate the wonderful quirkiness of those who make the digital world around us hum.
    • Wanna' learn about Geek Opportunities? To the internet! ADG's web recruitment campaign for Freedom let visitors “meet the Geeks,” generate their Geek name, see why Freedom Consulting is different and bask in their own personal geekiness.
    • Old enough to remember that famous Farah Fawcette poster? Yeah…we didn't think so. But no need—the Geek Is Chic poster campaign plastered saucy technologist all over college campuses and recruitment centers. The results? A vocational love connection for Freedom and job seekers.
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Learning
& Gaming

    • CareOne Debt Relief Services

      What happens when you give people a fun and easy way to learn the fundamentals of personal finance?

      They get smarter. And wealthier. That's what MōDō is all about; more dollars…more sense.

      In this virtual learning world, MōDō's trainers know that managing your finances is serious business; but they keep it fun by offering “virtual video mentors” to walk you through your lessons and on to financial success.

      Pick a mentor and start learning. There's our Fitness Guru, Cool Dude, Green Chic and ol' Coach. Choose the one that's right for you—they'll let you know how you're doing and make sure you walk away with more dollars and more sense.

    • Deep Access

      Our nation's military analysts participate in a diverse set of training to enhance their performance

      —mission training, compliance training, training on systems and tools. As a capstone learning experience, analysts must apply everything they've learned in one final, critical mission called Deep Access.

      It's a fictional world of international politics, global commerce, vital missions, and persons of interest—both friend and foe. Deep Access is as real as it gets for analysts learning to track the bad guy.

      The clock is ticking and the mission depends on you. More than a progressive approach to the final exam, Deep Access is a serious game for serious learning, taking home one of the most prestigious industry-focused design awards for multimedia engagement.

    • T.A.R.P.

      Threat Awareness Reporting Program

      ADG partnered with the U.S. Army to train over a million troops in upping their vigilance. ADG's instructional systems design team, researchers, writers, art directors, producers, film makers, and software engineers worked together to develop a dynamic and interactive piece of courseware that included exercises, videos, history timelines, decision trees, and lessons—all programmed to synch with a sophisticated Learning Management System.

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Software
Development

    • AscendOne | StartingLine

      Maintaining a strong corporate culture is a challenge for every business.

      When most of your workforce is remote, it can feel impossible. Preparing new hires up front the virtual workplace goes a long way towards making it happen.

      Starting Line an on-boarding tool that guides employees through a serious of activities in preparation for Day 1 of employment.

      Starting Line's results? Dramatically improved employee retention, while providing new employees with a sense belonging from the start

    • DVS: Data Visualization Services.

      ADG worked with TD, one of the world's largest enterprise technology providers,

      to concept, design, and develop a pseudo operating system built on common platform architectures. ADG's DVS product enables disparate data from servers across the globe to be accessed, dynamically delivering visually rich information to hundreds of thousands of users simultaneously.

      ADG's technologists partnered with TD's to assure data integrity, security, and accessibility for users to interact with information, display it real-time, and collaborate with others through the DVS.

    • A strength of the DVS is ADG's implementation of services directly into the platform itself. ADG established UI standards, a Developer Tool Kit (DTK,) a Dynamic App Builder (DAB,) and an in-line Widget Shopping Center (WSC) to assure that subscribers could access exiting widgets and author new capabilities as needed.
    • IDP: the Information Dissemination Platform.

      ADG worked with SAS, to design the User Experience around its Information Dissemination Platform (IDP)

      —an alerting system that delivers information directly to smart phones, tablets and computers via text message, email, and MMS.

      ADG's simple presentation of user options encouraged adoption through ease of use, making their personal and business communications more effective and truly integrated.

      ADG's video for IDP convinced corporate decision makers within the DoD to consider new ways of communicating across services and across the globe. The capabilities video is nice…but the outtakes are even better. Enjoy.

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Clients

  • Apple
  • US Army
  • AscendOne
  • St. Boniface
  • Ciena
  • CSE - Customer Service Experts
  • Discovery Channel
  • US Department of Defense
  • Freedom Consulting Group
  • Hewlett-Packard
  • NFL
  • Lockheed Martin
  • National Cryptologic Museum Foundation
  • Nickelodeon
  • Proteus Technologies
  • SafeNet
  • TEKsystems
  • T.Rowe Price

People

Baltimore Magazine cover for Best Places to Work 2011We’re
Hiring!

Life is good, and we’re growing. Like, really growing.


ADG is on the lookout for brilliant people. Talented people. Nice people. People who want to wrap their arms around great big ideas and squeeze hard. Here are just a few of our current job openings but we’re always on the lookout for great talent. If you’ve got game/skills/chops, throw your info our way and let’s talk.

Why Aren’t You Here?
Best Place to Work
Best Place to Work
Best Place to Work
Best Place to Work
Best Place to Work
Best Place to Work

The Agency Life

  • It's not always all about us, but in this magazine it is.

    Washington Post columnist Tom Kavanagh gives insight into ADG Creative. Work, happy hours, team breakfasts — it's all in here.

  • StreetCorner: ADG's take on content marketing.

    StreetCorner™ is ADG’s take on content marketing. It’s a service we provide brands to help them launch and run a content marketing program from scratch or bolt-on to an existing program already in place. www.StreetCorner.biz

ADG Creative Reel

When you’re a strategic communications firm with a list of clients that ranges from tech and startup to three-letter government agencies that shall not be named, you get your hands pretty dirty in a year. We’ve crammed our favorite bits into significantly less time than that.


Skills

Call it capabilities, call it services, call it our menu. These are the ingredients we use when cooking up digital dishes
for our clients. If you can’t take the heat…

Branding
& Strategy

Brand Positioning, Strategy, and Marketing Plans

Interactive

Web Design, App Development, and UI/UX

Motion, 3D
& Simulation

Video Storytelling, Motion, and Animation

E-Learning
& Gamification

Software Development, Serious Gaming, and Microlearning

Public
Relations

PR Strategy, Media Engagement, Development, and Management

Design

Digital, Print, Interactive, Infographics, and Data Visualization

Content
Marketing

Campaigns, Blogging, Video, SEO/SEM, and Social Media

Experience
Design

Installations, Displays, and Brand Experience

In The Press

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ADG Creative Welcomes Four New Hires

Columbia communications agency continues to grow with additions to finance and design departments

COLUMBIA, MD (May 28, 2015)

ADG Creative recently brought on board four new Creatives, growing its design and finance departments. The new additions to ADG's 65+ member workforce include:

Sarah Nelson-Balonis, Art Director
Sarah joins ADG’s Commercial design team with a background in exhibit and experience design. She will serve as the lead designer for print and interactive for many of ADG’s commercial clients.

Kelley Smith, Project Control Analyst
Kelley comes to ADG with years of experience as a financial analyst for both large and small organizations. She will focus primarily on ADG’s federal contracts to ensure all financial and programmatic requirements are met.

Mike McGahey, CFO
Mike brings over 20 years of experience as a Chief Financial Officer to ADG, with extensive experience in both the Federal and commercial sectors, as well as serving as partner at tax and consulting services firm McGladrey. Mike oversees all of the agency’s financial and budgetary operations.

Scott Margolis, Art Director
Scott joins ADG’s design team with over 20 years experience in advertising and design. His past client work includes Corning, Jeep, Maryland Lottery, and Dell.

 ADG has expanded its workforce significantly in the last two years as the company continues to grow its business in new ways. “We’ve got a great team that's solving tough problems every day,” said Chief Creative Officer Jeff Antkowiak. “Adding these superb professionals will help us do even more for our clients.”

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ADG Creative Brings Home Gold and Silver from 2015 ADDYs

Agency earns three awards at annual American Advertising Foundation event

COLUMBIA, MD. (April 9, 2015)

ADG Creative brought home one silver and two gold ADDYs from the 2015 Baltimore ADDY Awards event, held March 12 in Towson. The agency was awarded the gold ADDYs for its 2014 Gumbo and Mistletoe Invitations and a silver ADDY for beer can design for client St. Boniface Brewing Company.

ADG’s winning categories included:

Gold
•  Industry Self Promotion – Invitations, Cards or Announcements (Gumbo & Mistletoe)
•  Industry Self Promotion – Integrated Campaign (Gumbo & Mistletoe)

 Silver
•  Sales Promotion – Packaging Single Unit (St. Boniface)

“We're very proud to add three more ADDYs to our collection,” said Chief Creative Officer Jeff Antkowiak. “This group of Creatives is truly incredible, and the hard work and dedication they put in to every project proves these awards well-earned.”

The Baltimore ADDYs, this year themed Downton Addy, celebrates the best of the best in the Baltimore advertising industry each year. ADG is honored to have earned a total of 30 ADDY awards since 2012.

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Love for the Gateway: An ADG Production

Agency creates local viral video for HoCo residents

COLUMBIA, MD. (March 1, 2015)

On Valentine’s Day, ADG Creative unleashed a music video that celebrates why working in the tucked away Columbia Gateway Drive business community is pretty cool. “Love for the Gateway,” which looks and feels like a 90s hip-hop video, calls out all the quirky and memorable elements of Columbia Gateway Drive that Howard County locals can appreciate. 

The video came as a follow up to last year’s “We Love Maryland” Valentine’s Day video, which listed all the things ADG loves about Maryland. This year, ADG sought to localize the annual video even further to focus on the Columbia Gateway business community, in the hopes of creating some good cheer and community pride for the thousands of professionals who come to work here each day.

The video calls out many of the inside jokes and references that Columbia Gateway Drive professionals (and many Howard County residents) will understand:

•   The Gateway geese
•   Nearby restaurants
•   Joggers running the loop
•   The “Col Gateway” exit sign

The video also features special guest and local Twitter superstar Colonel Gateway, the fictional “patron saint” of Columbia Gateway Drive, a reference stemming from the large “Col Gateway” street signs located on Route 175 in Columbia.  

The concept, song and video were all produced by ADG Creative.

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ADG Creative Receives Second SmartCEO Future 50 Award

Baltimore SmartCEO names ADG 2015 Future 50 winner; honors at awards reception

COLUMBIA, MD. (January 23, 2015)

ADG Creative is honored to announce the 70-person communications firm has received a 2015 Future 50 Award from Baltimore SmartCEO, making this the second year in a row the Columbia-based agency has been recognized. The award recognizes leaders in the Baltimore metro region whose companies average three years of employee and revenue growth. Winners are recognized for creative leadership, vision, growth strategies and undeniable work ethic.

“It’s humbling to receive ADG’s fourth Future 50 award,” said Jeff Antkowiak, Chief Creative Officer of ADG. “This award is a reminder of how grateful I am for the hard work and dedication everyone at ADG puts in each day, and how excited I am for the future of this agency. I couldn’t be more proud to represent such a wonderful team of Creatives in accepting this award.” 

The Future 50 Awards program is the largest and most highly anticipated SmartCEO awards program of the year, recognizing the Baltimore metro region’s fastest-growing mid-sized companies. These companies represent the future of the region’s economy and embody the entrepreneurial spirit critical for leadership and success.

Antkowiak was recognized for this achievement at Baltimore SmartCEO’s black-tie event on January 22, 2015.

  • Stay in the Know

    Here’s your opportunity to see what comes out when we squeeze one of our creatives really hard. Visit our blog and read our inner thoughts.

  • PR Case Study: IKEA vs. The People

    Take an insanely popular IKEA fan site, add a cease a desist letter and multiply by truckloads of angry social media posts and you've got a fantastic PR case study.

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